Red Wing vs UGG:Which is searched more?
In September 2026, UGG had more branded searches than Red Wing among dress boots brands worldwide. UGG was estimated to have 6.1M branded searches compared to Red Wing’s 550K, and held a 52.3% Share of Search versus Red Wing’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Wing or UGG?
Compare the dress boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, Red Wing. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 19.6% | 8.8% | 3.9% | 8.8% | 3.9% | 1.4% |
| Nov 2025 | 60.6% | 18.3% | 6.7% | 3.7% | 5.5% | 3.7% | 1.6% |
| Dec 2025 | 59.4% | 17.9% | 6.6% | 4.4% | 6.6% | 3.6% | 1.6% |
| Jan 2026 | 47.7% | 21.4% | 9.6% | 4.3% | 11.7% | 3.5% | 1.9% |
| Feb 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 8.7% | 3.9% | 1.7% |
| Mar 2026 | 29.1% | 19.4% | 15.9% | 7.1% | 23.8% | 3.2% | 1.4% |
| Apr 2026 | 25.5% | 25.5% | 20.9% | 9.4% | 13.9% | 3.4% | 1.5% |
| May 2026 | 31.8% | 26% | 21.3% | 9.5% | 6.4% | 3.5% | 1.6% |
| Jun 2026 | 29.4% | 24.1% | 24.1% | 10.8% | 7.2% | 3.2% | 1.2% |
| Jul 2026 | 32.6% | 26.7% | 21.9% | 8% | 6.6% | 2.9% | 1.3% |
| Aug 2026 | 42.2% | 23.1% | 18.9% | 6.9% | 4.6% | 3.1% | 1.1% |
| Sep 2026 | 52.3% | 19.1% | 12.8% | 5.8% | 4.7% | 3.8% | 1.4% |
How has the Red Wing and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Red Wing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among dress boots brands worldwide moved from 8.8% to 4.7%, and its estimated monthly branded searches moved from 1.5M to 550K.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among dress boots brands worldwide moved from 53.5% to 52.3%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
How did search popularity change for dress boots brands worldwide in September 2026?
2 changes
In September 2026, UGG gained estimated Share of Search among dress boots brands worldwide, from 42.2% to 52.3%.
Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026.
Other head-to-heads among dress boots brands
How each brand is measured
Brandwave collects information about searches that people make online using Red Wing’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.