Brandwave

How popular isASICS in search?

In September 2026, there were an estimated 8.1M branded searches for ASICS worldwide which held steady over the last 12 months. ASICS holds 10.6% estimated Share of Search among casual shoes brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike31.9%
  2. Adidas28.7%
  3. New Balance14.6%
  4. Puma12.3%
  5. ASICS10.6%
  6. Clarks2%
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Which casual shoes brands compete with ASICS?

ASICS against casual shoes brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSClarks
Oct 202531.2%29.1%17%11.2%9.7%1.9%
Nov 202534%30.9%15.7%10.2%7.5%1.7%
Dec 202533.9%30.2%15%10.5%8.8%1.7%
Jan 202636.1%27.3%13.7%11.3%9.7%1.9%
Feb 202632.9%29.6%15%12%8.8%1.7%
Mar 202632.8%30%14.8%12%8.7%1.6%
Apr 202630.2%28.2%16.7%13.4%9.8%1.8%
May 202628.2%30.5%12.7%17.6%9.2%1.7%
Jun 202630.8%31.8%14%11.6%9.9%1.9%
Jul 202630.5%32.2%13.7%11.6%10.1%1.9%
Aug 202628.4%30.1%15.5%12.9%11.1%2.1%
Sep 202631.9%28.7%14.6%12.3%10.6%2%

  1. 1.Nike

    31.9%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.

  2. 2.Adidas

    28.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.4 points.

  3. 3.New Balance

    14.6%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    12.3%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    10.6%

    Held 5th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  6. 6.Clarks

    2%

    Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.1 points.

Compare search popularity between ASICS and its closest rivals

Every comparison with ASICS

How has branded search demand for ASICS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ASICS worldwide held steady, from 7.7M to 8.1M.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among casual shoes brands worldwide increased from 9.7% to 10.6%.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among casual shoes brands worldwide peaked at 11.1% in August 2026 and was lowest at 7.5% in November 2025.

How did search popularity change for casual shoes brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 31.9% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among casual shoes brands worldwide, from 30.1% to 28.7%.

  3. In September 2026, New Balance lost estimated Share of Search among casual shoes brands worldwide, from 15.5% to 14.6%.

  4. In September 2026, ASICS lost estimated Share of Search among casual shoes brands worldwide, from 11.1% to 10.6%.

  5. In September 2026, Puma lost estimated Share of Search among casual shoes brands worldwide, from 12.9% to 12.3%.

Where does ASICS compete?

ASICS is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands5th of 99.1%Show ranking
Trainers5th of 610.5%Show ranking
Casual shoes brands5th of 610.6%Shown above
Rugby cleats brands4th of 612.1%Show ranking
Netball shoe brands3rd of 513.7%Show ranking
Rugby boot brands3rd of 514.5%Show ranking
Cricket shoes4th of 616%Show ranking
Running shoe brands1st of 643.8%Show ranking

How is ASICS measured?

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • asics
  • asics gel kayano
  • asics gel nimbus
  • asics novablast
  • asics running shoes
  • asics shoes
  • asics superblast

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How the Brand Demand Index is measured

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