How popular isClarks in search?
In September 2026, there were an estimated 1.5M branded searches for Clarks worldwide which held steady over the last 12 months. Clarks holds 17.3% estimated Share of Search among waterproof boots brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which waterproof boots brands compete with Clarks?
Share of Search by month for Skechers, Clarks, Ariat, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Skechers | Clarks | Ariat | Columbia | Hunter | Merrell | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.9% | 17.1% | 7.7% | 4.2% | 0.69% | 0.31% | 0.17% |
| Nov 2025 | 67.1% | 16.4% | 9% | 6.7% | 0.44% | 0.2% | 0.13% |
| Dec 2025 | 65.1% | 16% | 10.6% | 7.4% | 0.53% | 0.24% | 0.16% |
| Jan 2026 | 69% | 16.9% | 7.6% | 5.3% | 0.68% | 0.37% | 0.17% |
| Feb 2026 | 69.7% | 17% | 7.7% | 4.2% | 0.84% | 0.46% | 0.21% |
| Mar 2026 | 70.9% | 17.4% | 7.8% | 2.5% | 0.86% | 0.38% | 0.17% |
| Apr 2026 | 71% | 17.4% | 7.8% | 2.3% | 0.86% | 0.47% | 0.17% |
| May 2026 | 75.1% | 15.1% | 6.8% | 1.8% | 0.61% | 0.5% | 0.15% |
| Jun 2026 | 71.3% | 17.5% | 7.8% | 2% | 0.71% | 0.47% | 0.17% |
| Jul 2026 | 68.1% | 20.4% | 7.5% | 2.3% | 0.82% | 0.67% | 0.2% |
| Aug 2026 | 68.3% | 20.4% | 7.5% | 2.3% | 0.68% | 0.55% | 0.17% |
| Sep 2026 | 70.7% | 17.3% | 7.8% | 2.8% | 0.7% | 0.47% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.7% | 6.1M | 0% | +2.4 points | |
| 2, held 2nd | 17.3% | 1.5M | -18% | -3.1 points | |
| 3, held 3rd | 7.8% | 673K | 0% | +0.3 points | |
| 4, held 4th | 2.8% | 245K | +17.2% | +0.5 points | |
| 5, held 5th | 0.7% | 60.5K | 0% | 0 points | |
| 6, held 6th | 0.47% | 40.5K | -18.2% | -0.1 points | |
| 7, held 7th | 0.17% | 14.8K | 0% | 0 points |
1.
Skechers
70.7%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
Clarks17.3%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -3.1 points.
3.
Ariat7.8%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Columbia2.8%
Held 4th. 245K estimated branded searches, +17.2% vs prior month. Share +0.5 points.
5.
Hunter0.7%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Merrell0.47%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
7.
KEEN0.17%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Clarks and its closest rivals
Every comparison with Clarks
19 comparisons
- Clarks vs Timberland
- Clarks vs UGG
- Adidas vs Clarks
- ASICS vs Clarks
- Clarks vs New Balance
- Clarks vs Nike
- Clarks vs Puma
- Clarks vs Skechers
- Ariat vs Clarks
- Clarks vs Red Wing
- Blundstone vs Clarks
- Clarks vs Tarte
- Clarks vs Columbia
- Clarks vs Sorel
- Clarks vs Hunter
- Bobux vs Clarks
- Clarks vs Merrell
- Clarks vs KEEN
- Clarks vs Dune
How has branded search demand for Clarks changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clarks worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Clarks’ estimated Share of Search among waterproof boots brands worldwide peaked at 20.4% in August 2026 and was lowest at 15.1% in May 2026.
How did search popularity change for waterproof boots brands worldwide in September 2026?
4 changes
In September 2026, Skechers gained estimated Share of Search among waterproof boots brands worldwide, from 68.3% to 70.7%.
In September 2026, Clarks lost estimated Share of Search among waterproof boots brands worldwide, from 20.4% to 17.3%.
Columbia’s estimated Share of Search among waterproof boots brands worldwide has gained ground for 3 months in a row, from 2% to 2.8% in September 2026.
Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
Where does Clarks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Casual shoes brands | 6th of 6 | 2% | Show ranking |
| Kids shoe brands | 3rd of 5 | 3.1% | Show ranking |
| Dress boots brands | 3rd of 7 | 12.8% | Show ranking |
| Waterproof boots brands | 2nd of 7 | 17.3% | Shown above |
| Ankle boots brands | 1st of 4 | 67.1% | Show ranking |
How is Clarks measured?
Brandwave collects information about searches that people make online using Clarks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clarks
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Is Clarks your brand?
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