How popular isBobux in search?
In August 2026, there were an estimated 40.5K branded searches for Bobux worldwide which is down 18.2% over the last 11 months. Bobux holds 0.09% estimated Share of Search among kids shoe brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which kids shoe brands compete with Bobux?
Share of Search by month for Adidas, Nike, Clarks, Bobux. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Clarks | Tarte | Bobux |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 52.4% | 3.9% | 0.95% | 0.13% |
| Nov 2025 | 43.2% | 52.8% | 3.2% | 0.78% | 0.09% |
| Dec 2025 | 43.2% | 52.7% | 3.2% | 0.78% | 0.09% |
| Jan 2026 | 38.3% | 57.5% | 3.5% | 0.69% | 0.09% |
| Feb 2026 | 43% | 52.9% | 3.2% | 0.78% | 0.11% |
| Mar 2026 | 43.3% | 52.8% | 3.2% | 0.64% | 0.1% |
| Apr 2026 | 42.8% | 52.6% | 3.9% | 0.52% | 0.13% |
| May 2026 | 47.4% | 47.4% | 3.5% | 1.6% | 0.12% |
| Jun 2026 | 47.9% | 47.9% | 3.5% | 0.58% | 0.1% |
| Jul 2026 | 47.9% | 47.9% | 3.5% | 0.58% | 0.1% |
| Aug 2026 | 47.5% | 47.5% | 4.3% | 0.57% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 20.4M | 0% | -0.4 points | |
| 2, held 2nd | 47.5% | 20.4M | 0% | -0.4 points | |
| 3, held 3rd | 4.3% | 1.8M | +22% | +0.7 points | |
| 4, held 4th | 0.57% | 246K | 0% | 0 points | |
| 5, held 5th | 0.09% | 40.5K | 0% | 0 points |
1.
Adidas
47.5%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Nike47.5%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -0.4 points.
3.Clarks
4.3%
Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.
4.
Tarte0.57%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
5.Bobux
0.09%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bobux and its closest rivals
How has branded search demand for Bobux changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bobux worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Bobux’s estimated Share of Search among kids shoe brands worldwide held steady, from 0.13% to 0.09%.
How did search popularity change for kids shoe brands worldwide in August 2026?
4 changes
In August 2026, Clarks gained estimated Share of Search among kids shoe brands worldwide, from 3.5% to 4.3%.
Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Bobux worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Bobux compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kids shoe brands | 5th of 5 | 0.09% | Shown above |
| Baby shoes | 3rd of 6 | 21.4% | Show ranking |
How is Bobux measured?
Brandwave collects information about searches that people make online using Bobux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bobux
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Is Bobux your brand?
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