Brandwave

How popular isBobux in search?

In August 2026, there were an estimated 40.5K branded searches for Bobux worldwide which is down 18.2% over the last 11 months. Bobux holds 21.4% estimated Share of Search among baby shoes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stride Rite47.8%
  2. See Kai Run26.2%
  3. Bobux21.4%
  4. Robeez2.3%
  5. Attipas1.3%
  6. Pediped1%
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Which baby shoes compete with Bobux?

Bobux against baby shoes worldwide, by month

Share of Search by month for Stride Rite, See Kai Run, Bobux, Robeez. The figures are in the table below the chart.

View monthly share of search table
MonthStride RiteSee Kai RunBobuxRobeezAttipasPediped
Oct 202552.9%19.5%23.8%2.1%1.2%0.62%
Nov 202550.7%22.8%22.8%1.7%1.3%0.74%
Dec 202550%18.3%27.3%2.4%1.3%0.68%
Jan 202649.7%18.2%27.2%2.4%1.6%0.87%
Feb 202653%19.4%23.7%2.1%1.1%0.76%
Mar 202652.7%19.4%23.7%2.1%1.1%0.91%
Apr 202652.7%19.4%23.7%2.1%1.1%0.91%
May 202650%18.3%27.3%2%1.3%1%
Jun 202649.8%18.2%27.3%2%1.6%1.1%
Jul 202652.9%19.3%23.7%2.1%1.1%0.93%
Aug 202647.8%26.2%21.4%2.3%1.3%1%
Sep 2026——————
  1. 1.Stride Rite

    47.8%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.See Kai Run

    26.2%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, +49.5% vs prior month. Share +6.8 points.

  3. 3.Bobux

    21.4%

    Moved from 2nd to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Robeez

    2.3%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Attipas

    1.3%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  6. 6.Pediped

    1%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

Compare search popularity between Bobux and its closest rivals

How has branded search demand for Bobux changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bobux worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Bobux’s estimated Share of Search among baby shoes worldwide decreased from 23.8% to 21.4%.
  • Across the 11 months ending August 2026, Bobux’s estimated Share of Search among baby shoes worldwide peaked at 27.3% in May 2026 and was lowest at 21.4% in August 2026.
  • Across the 11 months ending August 2026, Bobux fell from 2nd to 3rd among baby shoes worldwide.

How did search popularity change for baby shoes worldwide in August 2026?

  1. In August 2026, See Kai Run overtook Bobux to rank 2nd among baby shoes worldwide, at 26.2%.

  2. In August 2026, Stride Rite lost estimated Share of Search among baby shoes worldwide, from 52.9% to 47.8%.

  3. In August 2026, Bobux lost estimated Share of Search among baby shoes worldwide, from 23.7% to 21.4%.

  4. Estimated monthly branded searches for Pediped worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

Where does Bobux compete?

Bobux is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids shoe brands5th of 50.09%Show ranking
Baby shoes3rd of 621.4%Shown above

How is Bobux measured?

Brandwave collects information about searches that people make online using Bobux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobux

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How the Brand Demand Index is measured

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Is Bobux your brand?

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