Clarks vs Naturalizer:Which is searched more?
In September 2026, Clarks had more branded searches than Naturalizer among ankle boots brands worldwide. Clarks had about 1.5 million branded searches, while Naturalizer had 90,500. Clarks made up 28.2% of all ankle boots brand searches we track, and Naturalizer accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Clarks or Naturalizer more popular in search?
Compare the ankle boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Clarks, Naturalizer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Naturalizer | Dune London | Hunter |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.6% | 11% | 11% | 7.2% | 4.9% | 1.8% | 1.7% | 0.99% |
| Nov 2025 | 36% | 24% | 13.1% | 13.1% | 6% | 4% | 1.4% | 1.6% | 0.65% |
| Dec 2025 | 39.7% | 21.7% | 14.5% | 11.9% | 4.9% | 3.6% | 1.3% | 1.7% | 0.72% |
| Jan 2026 | 39.8% | 26.6% | 12% | 9.8% | 4% | 3.6% | 1.3% | 1.9% | 1.1% |
| Feb 2026 | 35.7% | 29% | 13.1% | 8.8% | 3.8% | 4.8% | 1.8% | 1.6% | 1.4% |
| Mar 2026 | 31.9% | 31.9% | 14.3% | 6.4% | 3.9% | 6.4% | 1.9% | 1.7% | 1.6% |
| Apr 2026 | 28.1% | 34.5% | 15.5% | 5.7% | 3.7% | 6.9% | 2.1% | 1.8% | 1.7% |
| May 2026 | 28.2% | 34.7% | 15.6% | 5.7% | 3.7% | 7% | 2.1% | 1.8% | 1.4% |
| Jun 2026 | 25.1% | 37.7% | 16.9% | 5% | 3.8% | 6.2% | 1.9% | 1.9% | 1.5% |
| Jul 2026 | 29.7% | 36.5% | 13.4% | 4.9% | 4.5% | 6% | 1.8% | 1.9% | 1.5% |
| Aug 2026 | 29.4% | 35.9% | 13.2% | 5.9% | 5.1% | 5.9% | 1.8% | 1.6% | 1.2% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6% | 5.7% | 1.7% | 1.6% | 1.1% |
How has the Clarks and Naturalizer comparison changed over the last 12 months?
3 findings
- Clarks was ahead of Naturalizer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ share of searches among ankle boots brands worldwide moved from 24.6% to 28.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Naturalizer’s share of searches among ankle boots brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for ankle boots brands worldwide in September 2026?
3 changes
In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches.
In September 2026, Clarks lost share of searches among ankle boots brands worldwide, from 35.9% to 28.2%.
Estimated monthly branded searches for Naturalizer worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clarks’ and Naturalizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clarks
1 branded search term
- clarks
Naturalizer
1 branded search term
- naturalizer
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