Clarks vs Taft:Which is more popular?
In September 2026, Clarks had more branded searches than Taft among dress boots brands worldwide. Clarks had about 1.5 million branded searches, while Taft had 9,500. Clarks made up 12.2% of all dress boots brand searches we track, and Taft accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Taft appeared in three of the five answers and Clarks in one. Taft was mentioned before Clarks in three out of four answers.
Who do people search for more?
Clarks, about 158 searches for every 1 for Taft
Who does AI mention more?
Taft, mentioned in 3 of 5 answers, Clarks in 1
Who does AI recommend more?
Taft, named ahead of Clarks in 3 of 4 answers
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Taft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clarks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Taft was listed before Clarks in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy?”
Asked ChatGPT
“What are the best dress boots brands?”
Asked ChatGPT
“What's the best dress boots brand for smart everyday wear?”
Searched Google, AI Overview
“men's dress boots”
Searched Google, AI Overview
“women's dress boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Clarks or Taft more popular in search?
This chart shows how often people search Google for Clarks and Taft by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clarks, Taft. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Allen Edmonds | Crockett & Jones | Taft |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 18.8% | 8.4% | 3.8% | 8.4% | 3.8% | 2.6% | 1.4% | 0.93% | 0.62% | 0.07% |
| Nov 2025 | 58.5% | 17.6% | 6.5% | 3.5% | 5.3% | 3.5% | 2.3% | 1.6% | 0.71% | 0.39% | 0.05% |
| Dec 2025 | 57.2% | 17.2% | 6.3% | 4.2% | 6.3% | 3.5% | 2.5% | 1.5% | 0.69% | 0.57% | 0.06% |
| Jan 2026 | 45.7% | 20.5% | 9.2% | 4.1% | 11.2% | 3.4% | 2.5% | 1.8% | 0.83% | 0.67% | 0.06% |
| Feb 2026 | 41% | 22.4% | 12.2% | 5.5% | 8.2% | 3.7% | 3.2% | 1.7% | 1.1% | 0.91% | 0.08% |
| Mar 2026 | 27.5% | 18.3% | 15% | 6.7% | 22.4% | 3% | 3.1% | 1.4% | 1.4% | 1.1% | 0.1% |
| Apr 2026 | 23.5% | 23.5% | 19.3% | 8.7% | 12.9% | 3.2% | 3.9% | 1.4% | 2.1% | 1.4% | 0.1% |
| May 2026 | 29.3% | 24% | 19.6% | 8.8% | 5.9% | 3.2% | 4% | 1.4% | 2.2% | 1.4% | 0.1% |
| Jun 2026 | 27.3% | 22.4% | 22.4% | 10% | 6.7% | 3% | 3.6% | 1.1% | 2% | 1.3% | 0.13% |
| Jul 2026 | 30.5% | 24.9% | 20.4% | 7.5% | 6.1% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% | 0.1% |
| Aug 2026 | 40% | 21.9% | 17.9% | 6.6% | 4.4% | 2.9% | 3% | 1.1% | 1.3% | 0.88% | 0.09% |
| Sep 2026 | 49.6% | 18.1% | 12.2% | 5.5% | 4.5% | 3.6% | 3.2% | 1.3% | 1.1% | 0.89% | 0.08% |
How has the Clarks and Taft comparison changed over the last 12 months?
3 findings
- Clarks was ahead of Taft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ share of searches among dress boots brands worldwide moved from 8.4% to 12.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Taft’s share of searches among dress boots brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 12.5K to 9.5K.
How did search popularity change for dress boots brands worldwide in September 2026?
2 changes
In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%.
Estimated monthly branded searches for Taft worldwide fell 24% over 12 measured months, from 12.5K to 9.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Clarks’ and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dress boots brands
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