Clarks vs Salomon:Which is more popular?
In September 2026, Clarks had more branded searches than Salomon among waterproof boots brands worldwide. Clarks had about 1.5 million branded searches, while Salomon had 880. Clarks made up 13.4% of all waterproof boots brand searches we track, and Salomon accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Salomon appeared in two of the five answers and Clarks in none.
Who do people search for more?
Clarks, about 1705 searches for every 1 for Salomon
Who does AI mention more?
Salomon, mentioned in 2 of 5 answers, Clarks in 0
Who does AI recommend more?
Salomon, the only one of the two named
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Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salomon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clarks did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boots brand should I buy?”
Asked ChatGPT
“What are the best waterproof boots brands?”
Asked ChatGPT
“What's the best waterproof boots brand for wet weather?”
Searched Google, AI Overview
“waterproof work boots”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Clarks or Salomon more popular in search?
This chart shows how often people search Google for Clarks and Salomon by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clarks, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Timberland | Clarks | Ariat | Bogs | Columbia | Hunter | Merrell | KEEN | Salomon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 26.8% | 12% | 5.4% | 2.9% | 2.9% | 0.48% | 0.22% | 0.12% | 0.06% |
| Nov 2025 | 45.3% | 30.3% | 11.1% | 6.1% | 2.2% | 4.5% | 0.3% | 0.13% | 0.09% | <0.01% |
| Dec 2025 | 44.1% | 29.5% | 10.8% | 7.2% | 2.7% | 5% | 0.36% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 48.6% | 26.6% | 11.9% | 5.3% | 2.9% | 3.7% | 0.48% | 0.26% | 0.12% | 0.01% |
| Feb 2026 | 51.4% | 23% | 12.6% | 5.7% | 3.1% | 3.1% | 0.62% | 0.34% | 0.15% | <0.01% |
| Mar 2026 | 56.8% | 17% | 13.9% | 6.3% | 2.8% | 2% | 0.69% | 0.31% | 0.14% | <0.01% |
| Apr 2026 | 56.9% | 17% | 13.9% | 6.3% | 2.8% | 1.9% | 0.69% | 0.38% | 0.14% | <0.01% |
| May 2026 | 61.8% | 15.1% | 12.4% | 5.6% | 2.5% | 1.5% | 0.5% | 0.41% | 0.12% | <0.01% |
| Jun 2026 | 59.3% | 14.5% | 14.5% | 6.5% | 2.4% | 1.7% | 0.59% | 0.39% | 0.14% | <0.01% |
| Jul 2026 | 53.1% | 19.4% | 15.9% | 5.8% | 2.6% | 1.8% | 0.64% | 0.53% | 0.16% | <0.01% |
| Aug 2026 | 53.2% | 19.5% | 15.9% | 5.9% | 2.6% | 1.8% | 0.53% | 0.43% | 0.13% | <0.01% |
| Sep 2026 | 54.7% | 20% | 13.4% | 6% | 2.7% | 2.2% | 0.54% | 0.36% | 0.13% | <0.01% |
How has the Clarks and Salomon comparison changed over the last 12 months?
3 findings
- Clarks was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ share of searches among waterproof boots brands worldwide moved from 12% to 13.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands worldwide moved from 0.06% to <0.01%, and its estimated monthly branded searches moved from 8.1K to 880.
How did search popularity change for waterproof boots brands worldwide in September 2026?
2 changes
In September 2026, Clarks lost share of searches among waterproof boots brands worldwide, from 15.9% to 13.4%.
Estimated monthly branded searches for Salomon worldwide fell 89.1% over 12 measured months, from 8.1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clarks’ and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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