Brandwave

Mizuno vs TaylorMade:Which is more popular?

In September 2026, Mizuno had more branded searches than TaylorMade among golf club brands worldwide. Mizuno had about 1.2 million branded searches, while TaylorMade had 201,000. Mizuno made up 64% of all golf club brand searches we track, and TaylorMade accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about golf club brands, TaylorMade appeared in all five answers and Mizuno in four. TaylorMade was mentioned before Mizuno in every answer.

Among golf club brands worldwide in September 2026

Who do people search for more?

Mizuno, about 6 searches for every 1 for TaylorMade

Mizuno 1.2M searchesTaylorMade 201K searches

Who does AI mention more?

TaylorMade, mentioned in every answer we collected

TaylorMade in 5 of 5Mizuno in 4 of 5

Who does AI recommend more?

TaylorMade, named ahead of Mizuno in every answer

TaylorMade first in 5Mizuno never first

Follow Mizuno vs TaylorMade and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TaylorMade appeared in all five answers. Mizuno was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TaylorMade was listed before Mizuno in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TaylorMade1st
  2. Callaway2nd
  3. PING3rd
  4. Titleist4th
  5. Mizuno5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titleist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf club brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mizuno or TaylorMade more popular in search?

This chart shows how often people search Google for Mizuno and TaylorMade by name. Each line represents a brand's share of searches for all six golf club brands we track, month by month, from English-language searches worldwide.

Mizuno and TaylorMade among golf club brands worldwide, by month

Share of searches by month for Mizuno, TaylorMade. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawayPINGCobra Golf
Oct 202563.5%12.8%10.5%8.6%2.6%2.1%
Nov 202561.2%12.3%12.3%10.1%2%2%
Dec 202563.8%12.9%10.5%8.6%2.1%2.1%
Jan 202660.3%12.2%12.2%9.9%2.4%3%
Feb 202658.4%14.4%11.7%9.6%2.9%2.9%
Mar 202656.6%17.1%11.4%9.3%2.8%2.8%
Apr 202644.4%16.3%13.4%20%3.3%2.7%
May 202654.1%16.3%13.3%10.9%2.7%2.7%
Jun 202653.8%16.2%13.2%10.8%3.3%2.7%
Jul 202654.1%16.3%13.3%10.9%2.7%2.7%
Aug 202654.6%13.5%11%16.5%2.2%2.2%
Sep 202664%12.9%10.5%8.7%2.1%1.7%

How has the Mizuno and TaylorMade comparison changed over the last 12 months?

3 findings
  • Mizuno was ahead of TaylorMade in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands worldwide moved from 63.5% to 64%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, TaylorMade’s share of searches among golf club brands worldwide held steady at 10.5%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for golf club brands worldwide in September 2026?

2 changes

  1. In September 2026, Mizuno gained share of searches among golf club brands worldwide, from 54.6% to 64%.

  2. In September 2026, TaylorMade rose from 4th to 3rd among golf club brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mizuno’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizuno

1 branded search term

  • mizuno

TaylorMade

1 branded search term

  • taylormade

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free