Callaway vs Titleist:Which is more popular?
In September 2026, Titleist had more branded searches than Callaway among golf club brands worldwide. Titleist had about 246,000 branded searches, while Callaway had 165,000. Titleist made up 12.9% of all golf club brand searches we track, and Callaway accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about golf club brands, Callaway appeared in all five answers and Titleist in three. Callaway was mentioned before Titleist in three out of five answers.
Who do people search for more?
Titleist, about 49% more searches than Callaway
Who does AI mention more?
Callaway, mentioned in every answer we collected
Who does AI recommend more?
Callaway, named ahead of Titleist in 3 of 5 answers
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Top golf club brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Callaway appeared in all five answers. Titleist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Callaway was listed before Titleist in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TaylorMade1st- Callaway2nd
PING3rd- Titleist4th
Mizuno5th
Cobra Golf6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Titleist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cobra Golf1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about golf club brands
5 answers
Asked ChatGPT
“Which golf club brand should I buy?”
Asked ChatGPT
“What are the best golf club brands?”
Asked ChatGPT
“What's the best golf club brand for game improvement?”
Searched Google, AI Overview
“golf club brands”
Searched Google, AI Overview
“best golf clubs”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Callaway or Titleist more popular in search?
This chart shows how often people search Google for Callaway and Titleist by name. Each line represents a brand's share of searches for all six golf club brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Titleist, Callaway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mizuno | Titleist | TaylorMade | Callaway | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.8% | 10.5% | 8.6% | 2.6% | 2.1% |
| Nov 2025 | 61.2% | 12.3% | 12.3% | 10.1% | 2% | 2% |
| Dec 2025 | 63.8% | 12.9% | 10.5% | 8.6% | 2.1% | 2.1% |
| Jan 2026 | 60.3% | 12.2% | 12.2% | 9.9% | 2.4% | 3% |
| Feb 2026 | 58.4% | 14.4% | 11.7% | 9.6% | 2.9% | 2.9% |
| Mar 2026 | 56.6% | 17.1% | 11.4% | 9.3% | 2.8% | 2.8% |
| Apr 2026 | 44.4% | 16.3% | 13.4% | 20% | 3.3% | 2.7% |
| May 2026 | 54.1% | 16.3% | 13.3% | 10.9% | 2.7% | 2.7% |
| Jun 2026 | 53.8% | 16.2% | 13.2% | 10.8% | 3.3% | 2.7% |
| Jul 2026 | 54.1% | 16.3% | 13.3% | 10.9% | 2.7% | 2.7% |
| Aug 2026 | 54.6% | 13.5% | 11% | 16.5% | 2.2% | 2.2% |
| Sep 2026 | 64% | 12.9% | 10.5% | 8.7% | 2.1% | 1.7% |
How has the Callaway and Titleist comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Callaway took it in April 2026, Titleist took it in May 2026, Callaway took it in August 2026, Titleist took it in September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf club brands worldwide moved from 8.6% to 8.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands worldwide moved from 12.8% to 12.9%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for golf club brands worldwide in September 2026?
2 changes
In September 2026, Callaway lost share of searches among golf club brands worldwide, from 16.5% to 8.7%.
In September 2026, Titleist lost share of searches among golf club brands worldwide, from 13.5% to 12.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Callaway’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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