Brandwave

TaylorMade vs Titleist:Which is more popular?

In September 2026, Titleist had more branded searches than TaylorMade among golf club brands worldwide. Titleist had about 246,000 branded searches, while TaylorMade had 201,000. Titleist made up 12.9% of all golf club brand searches we track, and TaylorMade accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about golf club brands, TaylorMade appeared in all five answers and Titleist in three. TaylorMade was mentioned before Titleist in three out of five answers.

Among golf club brands worldwide in September 2026

Who do people search for more?

Titleist, about 22% more searches than TaylorMade

Titleist 246K searchesTaylorMade 201K searches

Who does AI mention more?

TaylorMade, mentioned in every answer we collected

TaylorMade in 5 of 5Titleist in 3 of 5

Who does AI recommend more?

TaylorMade, named ahead of Titleist in 3 of 5 answers

TaylorMade first in 3Titleist first in 2

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TaylorMade appeared in all five answers. Titleist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TaylorMade was listed before Titleist in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TaylorMade1st
  2. Callaway2nd
  3. PING3rd
  4. Titleist4th
  5. Mizuno5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titleist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf club brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is TaylorMade or Titleist more popular in search?

This chart shows how often people search Google for TaylorMade and Titleist by name. Each line represents a brand's share of searches for all six golf club brands we track, month by month, from English-language searches worldwide.

TaylorMade and Titleist among golf club brands worldwide, by month

Share of searches by month for Titleist, TaylorMade. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawayPINGCobra Golf
Oct 202563.5%12.8%10.5%8.6%2.6%2.1%
Nov 202561.2%12.3%12.3%10.1%2%2%
Dec 202563.8%12.9%10.5%8.6%2.1%2.1%
Jan 202660.3%12.2%12.2%9.9%2.4%3%
Feb 202658.4%14.4%11.7%9.6%2.9%2.9%
Mar 202656.6%17.1%11.4%9.3%2.8%2.8%
Apr 202644.4%16.3%13.4%20%3.3%2.7%
May 202654.1%16.3%13.3%10.9%2.7%2.7%
Jun 202653.8%16.2%13.2%10.8%3.3%2.7%
Jul 202654.1%16.3%13.3%10.9%2.7%2.7%
Aug 202654.6%13.5%11%16.5%2.2%2.2%
Sep 202664%12.9%10.5%8.7%2.1%1.7%

How has the TaylorMade and Titleist comparison changed over the last 12 months?

3 findings
  • Titleist was ahead of TaylorMade in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TaylorMade’s share of searches among golf club brands worldwide held steady at 10.5%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands worldwide moved from 12.8% to 12.9%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for golf club brands worldwide in September 2026?

2 changes

  1. In September 2026, Titleist lost share of searches among golf club brands worldwide, from 13.5% to 12.9%.

  2. In September 2026, TaylorMade rose from 4th to 3rd among golf club brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TaylorMade’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TaylorMade

1 branded search term

  • taylormade

Titleist

1 branded search term

  • titleist

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

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