Brandwave

Cobra Golf vs Mizuno:Which is more popular?

In September 2026, Mizuno had more branded searches than Cobra Golf among golf club brands worldwide. Mizuno had about 1.2 million branded searches, while Cobra Golf had 33,100. Mizuno made up 64% of all golf club brand searches we track, and Cobra Golf accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about golf club brands, Mizuno appeared in four of the five answers and Cobra Golf in one. Mizuno was mentioned before Cobra Golf in every answer that named either.

Among golf club brands worldwide in September 2026

Who do people search for more?

Mizuno, about 37 searches for every 1 for Cobra Golf

Mizuno 1.2M searchesCobra Golf 33.1K searches

Who does AI mention more?

Mizuno, mentioned in 4 of 5 answers, Cobra Golf in 1

Mizuno in 4 of 5Cobra Golf in 1 of 5

Who does AI recommend more?

Mizuno, named ahead of Cobra Golf in 4 of 4 answers

Mizuno first in 4Cobra Golf never first

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cobra Golf was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mizuno was listed before Cobra Golf in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TaylorMade1st
  2. Callaway2nd
  3. PING3rd
  4. Titleist4th
  5. Mizuno5th
  6. Cobra Golf6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Titleist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobra Golf1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about golf club brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cobra Golf or Mizuno more popular in search?

This chart shows how often people search Google for Cobra Golf and Mizuno by name. Each line represents a brand's share of searches for all six golf club brands we track, month by month, from English-language searches worldwide.

Cobra Golf and Mizuno among golf club brands worldwide, by month

Share of searches by month for Mizuno, Cobra Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthMizunoTitleistTaylorMadeCallawayPINGCobra Golf
Oct 202563.5%12.8%10.5%8.6%2.6%2.1%
Nov 202561.2%12.3%12.3%10.1%2%2%
Dec 202563.8%12.9%10.5%8.6%2.1%2.1%
Jan 202660.3%12.2%12.2%9.9%2.4%3%
Feb 202658.4%14.4%11.7%9.6%2.9%2.9%
Mar 202656.6%17.1%11.4%9.3%2.8%2.8%
Apr 202644.4%16.3%13.4%20%3.3%2.7%
May 202654.1%16.3%13.3%10.9%2.7%2.7%
Jun 202653.8%16.2%13.2%10.8%3.3%2.7%
Jul 202654.1%16.3%13.3%10.9%2.7%2.7%
Aug 202654.6%13.5%11%16.5%2.2%2.2%
Sep 202664%12.9%10.5%8.7%2.1%1.7%

How has the Cobra Golf and Mizuno comparison changed over the last 12 months?

3 findings
  • Mizuno was ahead of Cobra Golf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cobra Golf’s share of searches among golf club brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands worldwide moved from 63.5% to 64%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for golf club brands worldwide in September 2026?

2 changes

  1. In September 2026, Mizuno gained share of searches among golf club brands worldwide, from 54.6% to 64%.

  2. In September 2026, Cobra Golf fell from 5th to 6th among golf club brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cobra Golf’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cobra Golf

1 branded search term

  • cobra golf

Mizuno

1 branded search term

  • mizuno

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

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