Brandwave

PING vs Sun Mountain:Which is more popular?

In September 2026, PING had more branded searches than Sun Mountain among golf bag brands worldwide. PING had about 40,500 branded searches, while Sun Mountain had 15,000. PING made up 5.8% of all golf bag brand searches we track, and Sun Mountain accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about golf bag brands, both PING and Sun Mountain appeared in all three answers. PING was mentioned before Sun Mountain in two out of three answers.

Among golf bag brands worldwide in September 2026

Who do people search for more?

PING, about 3 searches for every 1 for Sun Mountain

PING 40.5K searchesSun Mountain 15K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

PING in 3 of 3Sun Mountain in 3 of 3

Who does AI recommend more?

PING, named ahead of Sun Mountain in 2 of 3 answers

PING first in 2Sun Mountain first in 1

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Top golf bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both PING and Sun Mountain showed up in all three answers. PING was listed before Sun Mountain in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Sun Mountain2nd
  3. Titleist3rd
  4. TaylorMade4th
  5. Ogio5th
  6. Callaway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist3 of 3Named in 3 of 3 ChatGPT answers
  • PING3 of 3Named in 3 of 3 ChatGPT answers
  • Sun Mountain3 of 3Named in 3 of 3 ChatGPT answers
  • TaylorMade1 of 3Named in 1 of 3 ChatGPT answers
  • Ogio1 of 3Named in 1 of 3 ChatGPT answers
  • Callaway0 of 3Named in 0 of 3 ChatGPT answers

See every answer about golf bag brands

3 answers
  • Asked ChatGPT

    “Which golf bag brand should I buy?”

    1. 1PING
    2. 2Sun Mountain
    3. 3Titleist
  • Asked ChatGPT

    “What are the best golf bag brands?”

    1. 1PING
    2. 2Sun Mountain
    3. 3Titleist
    4. 4TaylorMade
    5. 5Ogio
  • Asked ChatGPT

    “What's the best golf bag brand for walking the course?”

    1. 1Sun Mountain
    2. 2PING
    3. 3Titleist
  • Searched Google, AI Overview

    “best golf bag”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “golf stand bag”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is PING or Sun Mountain more popular in search?

This chart shows how often people search Google for PING and Sun Mountain by name. Each line represents a brand's share of searches for all six golf bag brands we track, month by month, from English-language searches worldwide.

PING and Sun Mountain among golf bag brands worldwide, by month

Share of searches by month for PING, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGOgioSun Mountain
Oct 202534.7%28.3%23.3%7%4.7%2%
Nov 202531.4%31.4%25.6%5.2%4.2%2.3%
Dec 202535%28.6%23.5%5.8%4.7%2.4%
Jan 202631.2%31.2%25.5%6.3%4.2%1.8%
Feb 202634.7%28.4%23.3%7%4.7%2%
Mar 202639.7%26.6%21.7%6.5%3.6%1.9%
Apr 202629.5%24.1%36.1%5.9%2.7%1.7%
May 202635.8%29.3%24%5.9%3.2%1.8%
Jun 202635%28.6%23.4%7%3.8%2.1%
Jul 202635.5%29%23.7%5.8%3.9%2.1%
Aug 202629.6%24.2%36.2%4.9%3.3%1.7%
Sep 202635.4%28.9%23.8%5.8%3.9%2.2%

How has the PING and Sun Mountain comparison changed over the last 12 months?

3 findings
  • PING was ahead of Sun Mountain in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PING’s share of searches among golf bag brands worldwide moved from 7% to 5.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Sun Mountain’s share of searches among golf bag brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 14.5K to 15K.

How did search popularity change for golf bag brands worldwide in September 2026?

1 change
  1. In September 2026, PING gained share of searches among golf bag brands worldwide, from 4.9% to 5.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PING’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PING

1 branded search term

  • ping golf

Sun Mountain

2 branded search terms

  • sun mountain
  • sun mountain golf

How the Brand Demand Index is measured

Other head-to-heads among golf bag brands

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