Brandwave

How popular isStihl in search?

In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 43% estimated Share of Search among robotic lawn mower brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl43%
  2. Husqvarna41.8%
  3. Gardena7.6%
  4. Toro4.6%
  5. Stiga2.3%
  6. Worx Landroid0.68%
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Which robotic lawn mower brands compete with Stihl?

Stihl against robotic lawn mower brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Gardena, Toro, Stiga. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaGardenaToroStigaWorx Landroid
Oct 202541.3%47.1%5.9%3%2.2%0.53%
Nov 202546.2%42%6.5%2.4%2.4%0.39%
Dec 202549.9%39.4%6.2%2%2.3%0.25%
Jan 202645%43.7%5.6%2.3%3.1%0.23%
Feb 202643.8%43.9%6.9%2.6%2.5%0.34%
Mar 202640.4%41.5%9.1%5.1%2.7%1.2%
Apr 202636.1%44%9.3%6.4%2.3%1.9%
May 202634.1%44%11.1%6.3%2.7%1.8%
Jun 202639.5%40.8%10.5%5.2%2.6%1.4%
Jul 202640.4%40%10.5%6.1%2.1%0.95%
Aug 202641.8%40.5%8.8%6.3%1.8%0.8%
Sep 202643%41.8%7.6%4.6%2.3%0.68%

  1. 1.Stihl

    43%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +1.2 points.

  2. 2.Husqvarna

    41.8%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.3 points.

  3. 3.Gardena

    7.6%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  4. 4.Toro

    4.6%

    Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -1.7 points.

  5. 5.Stiga

    2.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Worx Landroid

    0.68%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Stihl and its closest rivals

Every comparison with Stihl

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among robotic lawn mower brands worldwide increased from 41.3% to 43%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 49.9% in December 2025 and was lowest at 34.1% in May 2026.
  • Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among robotic lawn mower brands worldwide.

How did search popularity change for robotic lawn mower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among robotic lawn mower brands worldwide, from 40.5% to 41.8%.

  2. In September 2026, Stihl gained estimated Share of Search among robotic lawn mower brands worldwide, from 41.8% to 43%.

  3. In September 2026, Stiga gained estimated Share of Search among robotic lawn mower brands worldwide, from 1.8% to 2.3%.

  4. In September 2026, Toro lost estimated Share of Search among robotic lawn mower brands worldwide, from 6.3% to 4.6%.

  5. In September 2026, Gardena lost estimated Share of Search among robotic lawn mower brands worldwide, from 8.8% to 7.6%.

  6. Worx Landroid’s estimated Share of Search among robotic lawn mower brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.68% in September 2026.

Where does Stihl compete?

Stihl is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands2nd of 619.8%Show ranking
Leaf blower brands2nd of 620.8%Show ranking
Cordless chainsaw brands2nd of 520.8%Show ranking
Grass trimmer brands2nd of 821.1%Show ranking
Garden machinery brands1st of 626.3%Show ranking
Hedge trimmer brands1st of 526.8%Show ranking
Chainsaw bars2nd of 626.9%Show ranking
Leaf blowers1st of 627.1%Show ranking
Chainsaw and outdoor power brands1st of 627.2%Show ranking
Chainsaw chain brands2nd of 627.4%Show ranking
Leaf vacuum brands2nd of 627.6%Show ranking
Chainsaw brands1st of 527.9%Show ranking
Chainsaw safety gear brands2nd of 630.4%Show ranking
Lawn mower brands1st of 633.2%Show ranking
Garden shredders1st of 634.9%Show ranking
Pruning saw brands1st of 536.7%Show ranking
Weed sprayer brands2nd of 437.6%Show ranking
Pressure washer brands1st of 638.4%Show ranking
Robotic lawn mower brands1st of 643%Shown above
Cordless blower brands1st of 343.2%Show ranking
Hedge cutter brands1st of 343.2%Show ranking
Asphalt cutter brands1st of 447%Show ranking
Power broom brands1st of 447.8%Show ranking
Edger brands1st of 549.6%Show ranking
Backpack blower brands1st of 350.4%Show ranking
Brush blade brands1st of 350.4%Show ranking
Blower vac brands1st of 451.6%Show ranking
Hedge shears brands1st of 452.5%Show ranking
Post hole digger brands1st of 352.8%Show ranking
Tree loppers brands1st of 384.6%Show ranking

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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