Brandwave

How popular isGardena in search?

In September 2026, there were an estimated 201K branded searches for Gardena worldwide which is up 21.8% over the last 12 months. Gardena holds 7.6% estimated Share of Search among robotic lawn mower brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl43%
  2. Husqvarna41.8%
  3. Gardena7.6%
  4. Toro4.6%
  5. Stiga2.3%
  6. Worx Landroid0.68%
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Which robotic lawn mower brands compete with Gardena?

Gardena against robotic lawn mower brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Gardena, Toro, Stiga. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaGardenaToroStigaWorx Landroid
Oct 202541.3%47.1%5.9%3%2.2%0.53%
Nov 202546.2%42%6.5%2.4%2.4%0.39%
Dec 202549.9%39.4%6.2%2%2.3%0.25%
Jan 202645%43.7%5.6%2.3%3.1%0.23%
Feb 202643.8%43.9%6.9%2.6%2.5%0.34%
Mar 202640.4%41.5%9.1%5.1%2.7%1.2%
Apr 202636.1%44%9.3%6.4%2.3%1.9%
May 202634.1%44%11.1%6.3%2.7%1.8%
Jun 202639.5%40.8%10.5%5.2%2.6%1.4%
Jul 202640.4%40%10.5%6.1%2.1%0.95%
Aug 202641.8%40.5%8.8%6.3%1.8%0.8%
Sep 202643%41.8%7.6%4.6%2.3%0.68%

  1. 1.Stihl

    43%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +1.2 points.

  2. 2.Husqvarna

    41.8%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.3 points.

  3. 3.Gardena

    7.6%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  4. 4.Toro

    4.6%

    Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -1.7 points.

  5. 5.Stiga

    2.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Worx Landroid

    0.68%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Gardena and its closest rivals

Every comparison with Gardena

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among robotic lawn mower brands worldwide increased from 5.9% to 7.6%.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among robotic lawn mower brands worldwide peaked at 11.1% in May 2026 and was lowest at 5.6% in January 2026.

How did search popularity change for robotic lawn mower brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among robotic lawn mower brands worldwide, from 40.5% to 41.8%.

  2. In September 2026, Stihl gained estimated Share of Search among robotic lawn mower brands worldwide, from 41.8% to 43%.

  3. In September 2026, Stiga gained estimated Share of Search among robotic lawn mower brands worldwide, from 1.8% to 2.3%.

  4. In September 2026, Toro lost estimated Share of Search among robotic lawn mower brands worldwide, from 6.3% to 4.6%.

  5. In September 2026, Gardena lost estimated Share of Search among robotic lawn mower brands worldwide, from 8.8% to 7.6%.

  6. Worx Landroid’s estimated Share of Search among robotic lawn mower brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.68% in September 2026.

Where does Gardena compete?

Gardena is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 66.1%Show ranking
Robotic lawn mower brands3rd of 67.6%Shown above
Robot mowers3rd of 69%Show ranking
Hose connector brands2nd of 618.6%Show ranking
Hose reels2nd of 619.8%Show ranking
Watering can brands1st of 656.1%Show ranking
Sprinkler timer brands1st of 669.7%Show ranking
Trellis brands1st of 669.9%Show ranking
Sprinklers1st of 670.8%Show ranking
Garden fleece brands1st of 674.6%Show ranking
Garden netting brands1st of 674.6%Show ranking
Soaker hose brands1st of 478.6%Show ranking
Garden hose brands1st of 581.9%Show ranking
Watering system brands1st of 582.5%Show ranking
Plant support brands1st of 684.6%Show ranking
Hose cart brands1st of 386.9%Show ranking
Garden watering brands1st of 590.1%Show ranking
Hose fittings brands1st of 491.3%Show ranking

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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