Brandwave

How popular isGardena in search?

In September 2026, there were an estimated 201K branded searches for Gardena worldwide which is up 21.8% over the last 12 months. Gardena holds 86.9% estimated Share of Search among hose cart brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gardena86.9%
  2. Hozelock7.8%
  3. Suncast5.2%
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Which hose cart brands compete with Gardena?

Gardena against hose cart brands worldwide, by month

Share of Search by month for Gardena, Hozelock, Suncast. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHozelockSuncast
Oct 202586%7.7%6.3%
Nov 202588.2%6.5%5.3%
Dec 202586%7.7%6.3%
Jan 202684.5%9.3%6.2%
Feb 202687%7.8%5.2%
Mar 202686.3%9.5%4.2%
Apr 202684.5%11.4%4.2%
May 202685.1%11.4%3.4%
Jun 202684.5%11.4%4.2%
Jul 202680%16.1%3.9%
Aug 202684.5%11.4%4.2%
Sep 202686.9%7.8%5.2%

  1. 1.Gardena

    86.9%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +2.5 points.

  2. 2.Hozelock

    7.8%

    Held 2nd. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.5 points.

  3. 3.Suncast

    5.2%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

Compare search popularity between Gardena and its closest rivals

Every comparison with Gardena

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among hose cart brands worldwide increased from 86% to 86.9%.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among hose cart brands worldwide peaked at 88.2% in November 2025 and was lowest at 80% in July 2026.

How did search popularity change for hose cart brands worldwide in September 2026?

  1. In September 2026, Gardena gained estimated Share of Search among hose cart brands worldwide, from 84.5% to 86.9%.

  2. In September 2026, Suncast gained estimated Share of Search among hose cart brands worldwide, from 4.2% to 5.2%.

  3. In September 2026, Hozelock lost estimated Share of Search among hose cart brands worldwide, from 11.4% to 7.8%.

Where does Gardena compete?

Gardena is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 66.9%Show ranking
Robotic lawn mower brands3rd of 68.9%Show ranking
Robot mowers3rd of 610.7%Show ranking
Hose connector brands2nd of 619.9%Show ranking
Hose reels2nd of 621.4%Show ranking
Watering can brands1st of 656.4%Show ranking
Sprinkler timer brands1st of 669.7%Show ranking
Trellis brands1st of 669.9%Show ranking
Sprinklers1st of 670.8%Show ranking
Garden fleece brands1st of 578.1%Show ranking
Garden netting brands1st of 578.1%Show ranking
Soaker hose brands1st of 478.6%Show ranking
Garden hose brands1st of 581.9%Show ranking
Watering system brands1st of 582.5%Show ranking
Plant support brands1st of 684.6%Show ranking
Hose cart brands1st of 386.9%Shown above
Garden watering brands1st of 590.1%Show ranking
Hose fittings brands1st of 491.3%Show ranking

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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