Brandwave

Garden fleece brands:Which brands are most popular in search?

In August 2026, Gardena was the most searched among garden fleece brands worldwide, with an estimated 246K branded searches and 80.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena80.2%
  2. Thompson & Morgan16.1%
  3. Suttons3.2%
  4. Gardman0.29%
  5. Agralan0.08%
  6. Haxnicks0.08%

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Share of SearchLeaderboard

Compare the garden fleece brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among garden fleece brands worldwide, by month

Share of Search by month for Gardena, Thompson & Morgan, Suttons. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaThompson & MorganSuttonsGardmanAgralanHaxnicks
Oct 202576.7%18.8%3.8%0.46%0.12%0.18%
Nov 202580%16%3.2%0.48%0.1%0.19%
Dec 202576%18.6%4.6%0.56%0.1%0.18%
Jan 202663.3%23.2%12.7%0.47%0.1%0.18%
Feb 202661.6%27.6%10.1%0.37%0.1%0.18%
Mar 202663.8%28.6%7%0.28%0.07%0.15%
Apr 202669.1%25.3%5.1%0.3%0.06%0.17%
May 202677.5%18.9%3.1%0.22%0.07%0.15%
Jun 202683.9%13.8%1.8%0.23%0.07%0.11%
Jul 202684%13.8%1.8%0.25%0.06%0.09%
Aug 202680.2%16.1%3.2%0.29%0.08%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Gardena

    80.2%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  2. 2.Thompson & Morgan

    16.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Suttons

    3.2%

    Held 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +1.4 points.

  4. 4.Gardman

    0.29%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Agralan

    0.08%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Haxnicks

    0.08%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among garden fleece brands worldwide?

In August 2026, Gardena was the most searched among garden fleece brands worldwide, with an estimated 246K branded searches and 80.2% estimated Share of Search within this set. Thompson & Morgan is in 2nd place, 64 percentage points behind at 16.1% Share of Search.

Global garden fleece brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gardena76.7% → 80.2%84%Jul 202661.6%Feb 20261st
Thompson & Morgan18.8% → 16.1%28.6%Mar 202613.8%Jun 20262nd
Suttons3.8% → 3.2%12.7%Jan 20261.8%Jul 20263rd
Gardman0.46% → 0.29%0.56%Dec 20250.22%May 20264th
Agralan0.12% → 0.08%0.12%Oct 20250.06%Jul 20266th → 5th
Haxnicks0.18% → 0.08%0.19%Nov 20250.08%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden fleece brands worldwide increased from 76.7% to 80.2%.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among garden fleece brands worldwide decreased from 18.8% to 16.1%.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among garden fleece brands worldwide decreased from 3.8% to 3.2%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden fleece brands worldwide peaked at 84% in July 2026 and was lowest at 61.6% in February 2026.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among garden fleece brands worldwide peaked at 28.6% in March 2026 and was lowest at 13.8% in June 2026.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among garden fleece brands worldwide peaked at 12.7% in January 2026 and was lowest at 1.8% in July 2026.
  • Across the 11 months ending August 2026, Agralan rose from 6th to 5th among garden fleece brands worldwide.
  • Across the 11 months ending August 2026, Haxnicks fell from 5th to 6th among garden fleece brands worldwide.
  • Across the 11 months ending August 2026, Gardman held steady: its estimated Share of Search among garden fleece brands worldwide moved less than 0.5 percentage points.

How did search popularity change for garden fleece brands worldwide in August 2026?

  1. In August 2026, Thompson & Morgan gained estimated Share of Search among garden fleece brands worldwide, from 13.8% to 16.1%.

  2. In August 2026, Suttons gained estimated Share of Search among garden fleece brands worldwide, from 1.8% to 3.2%.

  3. In August 2026, Gardena lost estimated Share of Search among garden fleece brands worldwide, from 84% to 80.2%.

  4. In August 2026, Agralan rose from 6th to 5th among garden fleece brands worldwide.

  5. In August 2026, Haxnicks fell from 5th to 6th among garden fleece brands worldwide.

  6. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

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