Gardena vs Thompson & Morgan:Which is more popular by branded search?

Name: Gardena vs Thompson & Morgan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Gardena had more branded searches than Thompson & Morgan among trellis brands worldwide. Gardena was estimated to have 246K branded searches compared to Thompson & Morgan’s 49.5K, and held a 76.5% Share of Search versus Thompson & Morgan’s 15.4%. These are worldwide searches for English-language branded terms.

Share of Search among trellis brands worldwide in August 2026Which is more popular in search, Gardena or Thompson & Morgan?

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Which is more popular in search, Gardena or Thompson & Morgan?

Compare the trellis brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gardena and Thompson & Morgan among trellis brands worldwide, by month

Month	Gardena	Thompson & Morgan	Forest Garden	Smart Garden	Gardman	Haxnicks
Oct 2025	72.6%	17.8%	8%	1.1%	0.44%	0.17%
Nov 2025	75%	15%	8.2%	1.1%	0.45%	0.18%
Dec 2025	72.3%	17.7%	7.9%	1.3%	0.54%	0.17%
Jan 2026	65.4%	24%	8.8%	1.2%	0.48%	0.19%
Feb 2026	63.2%	28.4%	6.9%	0.92%	0.38%	0.18%
Mar 2026	64.9%	29.1%	4.8%	0.78%	0.28%	0.16%
Apr 2026	69.3%	25.4%	4.2%	0.68%	0.3%	0.17%
May 2026	75.9%	18.6%	4.6%	0.61%	0.22%	0.15%
Jun 2026	80%	13.2%	5.9%	0.63%	0.22%	0.1%
Jul 2026	79.9%	13.1%	5.9%	0.77%	0.23%	0.08%
Aug 2026	76.5%	15.4%	6.9%	0.9%	0.27%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Gardena and Thompson & Morgan comparison changed over the last 12 months?

3 findings

Gardena was ahead of Thompson & Morgan in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Gardena’s estimated Share of Search among trellis brands worldwide moved from 72.6% to 76.5%, and its estimated monthly branded searches moved from 165K to 246K.
Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among trellis brands worldwide moved from 17.8% to 15.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for trellis brands worldwide in August 2026?

2 changes

In August 2026, Thompson & Morgan gained estimated Share of Search among trellis brands worldwide, from 13.1% to 15.4%.
In August 2026, Gardena lost estimated Share of Search among trellis brands worldwide, from 79.9% to 76.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.