Brandwave

How popular isThompson & Morgan in search?

In August 2026, there were an estimated 49.5K branded searches for Thompson & Morgan worldwide which is up 22.2% over the last 11 months. Thompson & Morgan holds 15.4% estimated Share of Search among trellis brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena76.5%
  2. Thompson & Morgan15.4%
  3. Forest Garden6.9%
  4. Smart Garden0.9%
  5. Gardman0.27%
  6. Haxnicks0.08%
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Which trellis brands compete with Thompson & Morgan?

Thompson & Morgan against trellis brands worldwide, by month

Share of Search by month for Gardena, Thompson & Morgan, Forest Garden. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaThompson & MorganForest GardenSmart GardenGardmanHaxnicks
Oct 202572.6%17.8%8%1.1%0.44%0.17%
Nov 202575%15%8.2%1.1%0.45%0.18%
Dec 202572.3%17.7%7.9%1.3%0.54%0.17%
Jan 202665.4%24%8.8%1.2%0.48%0.19%
Feb 202663.2%28.4%6.9%0.92%0.38%0.18%
Mar 202664.9%29.1%4.8%0.78%0.28%0.16%
Apr 202669.3%25.4%4.2%0.68%0.3%0.17%
May 202675.9%18.6%4.6%0.61%0.22%0.15%
Jun 202680%13.2%5.9%0.63%0.22%0.1%
Jul 202679.9%13.1%5.9%0.77%0.23%0.08%
Aug 202676.5%15.4%6.9%0.9%0.27%0.08%
Sep 2026——————

  1. 1.Gardena

    76.5%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  2. 2.Thompson & Morgan

    15.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Forest Garden

    6.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Smart Garden

    0.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gardman

    0.27%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Haxnicks

    0.08%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Thompson & Morgan and its closest rivals

How has branded search demand for Thompson & Morgan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thompson & Morgan worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among trellis brands worldwide decreased from 17.8% to 15.4%.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among trellis brands worldwide peaked at 29.1% in March 2026 and was lowest at 13.1% in July 2026.

How did search popularity change for trellis brands worldwide in August 2026?

  1. In August 2026, Thompson & Morgan gained estimated Share of Search among trellis brands worldwide, from 13.1% to 15.4%.

  2. In August 2026, Forest Garden gained estimated Share of Search among trellis brands worldwide, from 5.9% to 6.9%.

  3. In August 2026, Gardena lost estimated Share of Search among trellis brands worldwide, from 79.9% to 76.5%.

  4. Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  6. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Thompson & Morgan compete?

Thompson & Morgan is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trellis brands2nd of 615.4%Shown above
Garden fleece brands2nd of 616.1%Show ranking
Garden netting brands2nd of 616.1%Show ranking
Seeds brands1st of 639.8%Show ranking
Insect hotel brands2nd of 643.5%Show ranking
Nesting box brands2nd of 643.5%Show ranking
Plant cane brands1st of 678%Show ranking

How is Thompson & Morgan measured?

Brandwave collects information about searches that people make online using Thompson & Morgan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thompson and morgan

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How the Brand Demand Index is measured

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