Brandwave

How popular isThompson & Morgan in search?

In August 2026, there were an estimated 49.5K branded searches for Thompson & Morgan worldwide which is up 22.2% over the last 11 months. Thompson & Morgan holds 43.5% estimated Share of Search among insect hotel brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. RSPB53.2%
  2. Thompson & Morgan43.5%
  3. Wildlife World2.1%
  4. Gardman0.77%
  5. Jacobi Jayne0.42%
  6. Tom Chambers0.02%
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Which insect hotel brands compete with Thompson & Morgan?

Thompson & Morgan against insect hotel brands worldwide, by month

Share of Search by month for RSPB, Thompson & Morgan, Wildlife World. The figures are in the table below the chart.

View monthly share of search table
MonthRSPBThompson & MorganWildlife WorldGardmanJacobi JayneTom Chambers
Oct 202557.5%38.5%2.3%0.95%0.68%0.02%
Nov 202566.1%29.6%2.6%0.89%0.79%0.02%
Dec 202561.5%33.6%2.9%1%0.89%0.03%
Jan 202662.1%34%2.5%0.69%0.69%0.03%
Feb 202643.4%53.1%2.1%0.72%0.63%0.02%
Mar 202630.2%67.3%1.4%0.65%0.44%0.01%
Apr 202639.3%58.6%1%0.69%0.31%0.01%
May 202644.1%53.6%1.2%0.63%0.43%<0.01%
Jun 202653.6%43.8%1.4%0.72%0.52%0.01%
Jul 202653.1%43.5%2.1%0.77%0.52%0.02%
Aug 202653.2%43.5%2.1%0.77%0.42%0.02%
Sep 2026——————

  1. 1.RSPB

    53.2%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Thompson & Morgan

    43.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Wildlife World

    2.1%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gardman

    0.77%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Jacobi Jayne

    0.42%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  6. 6.Tom Chambers

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Thompson & Morgan and its closest rivals

How has branded search demand for Thompson & Morgan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thompson & Morgan worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide increased from 38.5% to 43.5%.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide peaked at 67.3% in March 2026 and was lowest at 29.6% in November 2025.

How did search popularity change for insect hotel brands worldwide in August 2026?

  1. Wildlife World’s estimated Share of Search among insect hotel brands worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.

  2. Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  3. Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Thompson & Morgan compete?

Thompson & Morgan is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trellis brands2nd of 615.4%Show ranking
Garden fleece brands2nd of 616.1%Show ranking
Garden netting brands2nd of 616.1%Show ranking
Seeds brands1st of 639.8%Show ranking
Insect hotel brands2nd of 643.5%Shown above
Nesting box brands2nd of 643.5%Show ranking
Plant cane brands1st of 678%Show ranking

How is Thompson & Morgan measured?

Brandwave collects information about searches that people make online using Thompson & Morgan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thompson and morgan

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How the Brand Demand Index is measured

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