Brandwave

How popular isGardman in search?

In August 2026, there were an estimated 880 branded searches for Gardman worldwide which is down 12% over the last 11 months. Gardman holds 0.48% estimated Share of Search among insect hotel brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan53.9%
  2. RSPB32.9%
  3. Tom Chambers9.9%
  4. Wildlife World2.6%
  5. Gardman0.48%
  6. Jacobi Jayne0.26%
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Which insect hotel brands compete with Gardman?

Gardman against insect hotel brands worldwide, by month

Share of Search by month for Thompson & Morgan, RSPB, Tom Chambers, Wildlife World, Gardman. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganRSPBTom ChambersWildlife WorldGardmanJacobi Jayne
Oct 202546.2%34.5%15.5%2.7%0.57%0.41%
Nov 202536.6%40.9%18.3%3.2%0.55%0.49%
Dec 202541%37.5%16.8%3.6%0.62%0.54%
Jan 202642.7%39%14.3%3.1%0.43%0.43%
Feb 202660.8%24.9%11.2%2.4%0.41%0.36%
Mar 202673.8%16.5%7.4%1.6%0.36%0.24%
Apr 202669.3%23.2%5.7%1.2%0.41%0.18%
May 202665.6%27%5.4%1.4%0.39%0.26%
Jun 202654.3%33.2%10%1.7%0.45%0.32%
Jul 202653.8%32.9%9.9%2.6%0.48%0.32%
Aug 202653.9%32.9%9.9%2.6%0.48%0.26%
Sep 2026——————
  1. Held 1st. 99K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.RSPB

    32.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tom Chambers

    9.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 4.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gardman

    0.48%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

Compare search popularity between Gardman and its closest rivals

How has branded search demand for Gardman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardman worldwide fell from 1K to 880.
  • Across the 11 months ending August 2026, Gardman’s estimated Share of Search among insect hotel brands worldwide held steady, from 0.57% to 0.48%.

How did search popularity change for insect hotel brands worldwide in August 2026?

  1. Wildlife World’s estimated Share of Search among insect hotel brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.6% in August 2026.

  2. Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 81K to 99K in August 2026.

  3. Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Tom Chambers worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Gardman compete?

Gardman is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trellis brands5th of 60.23%Show ranking
Garden fleece brands4th of 60.25%Show ranking
Garden netting brands4th of 60.25%Show ranking
Bird feeder brands5th of 60.26%Show ranking
Plant support brands5th of 60.31%Show ranking
Insect hotel brands5th of 60.48%Shown above
Nesting box brands5th of 60.48%Show ranking
Bird table brands5th of 60.61%Show ranking
Plant cane brands5th of 60.62%Show ranking
Weed control fabric brands3rd of 62.3%Show ranking

How is Gardman measured?

Brandwave collects information about searches that people make online using Gardman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardman

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How the Brand Demand Index is measured

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Is Gardman your brand?

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