Brandwave

Bird feeder brands:Which brands are most popular in search?

In August 2026, Wild Birds Unlimited was the most searched among bird feeder brands worldwide, with an estimated 135K branded searches and 66.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wild Birds Unlimited66.5%
  2. RSPB29.8%
  3. Squirrel Buster1.8%
  4. Perky-Pet1.2%
  5. Gardman0.43%
  6. Droll Yankees0.29%

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Share of SearchLeaderboard

Compare the bird feeder brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bird feeder brands worldwide, by month

Share of Search by month for Wild Birds Unlimited, RSPB. The figures are in the table below the chart.

View monthly share of search table
MonthWild Birds UnlimitedRSPBSquirrel BusterPerky-PetGardmanDroll Yankees
Oct 202562.3%34.3%1.6%0.91%0.57%0.33%
Nov 202562.2%34.1%2%0.88%0.46%0.33%
Dec 202574.3%22.4%2%0.7%0.37%0.27%
Jan 202657.6%38.6%2.3%0.81%0.43%0.31%
Feb 202666.7%29.9%1.8%0.79%0.49%0.29%
Mar 202670.1%25.7%2.3%1%0.55%0.37%
Apr 202662%34%2%1.1%0.6%0.33%
May 202670.5%25.9%1.9%1%0.37%0.29%
Jun 202670.2%25.8%2.3%1%0.35%0.31%
Jul 202670.4%25.8%1.9%1.2%0.38%0.31%
Aug 202666.5%29.8%1.8%1.2%0.43%0.29%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Wild Birds Unlimited

    66.5%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  2. 2.RSPB

    29.8%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Squirrel Buster

    1.8%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Perky-Pet

    1.2%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

  5. 5.Gardman

    0.43%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Droll Yankees

    0.29%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bird feeder brands worldwide?

In August 2026, Wild Birds Unlimited was the most searched among bird feeder brands worldwide, with an estimated 135K branded searches and 66.5% estimated Share of Search within this set. RSPB is in 2nd place, 36.7 percentage points behind at 29.8% Share of Search.

Global bird feeder brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wild Birds Unlimited62.3% → 66.5%74.3%Dec 202557.6%Jan 20261st
RSPB34.3% → 29.8%38.6%Jan 202622.4%Dec 20252nd
Squirrel Buster1.6% → 1.8%2.3%Jun 20261.6%Oct 20253rd
Perky-Pet0.91% → 1.2%1.2%Jul 20260.7%Dec 20254th
Gardman0.57% → 0.43%0.6%Apr 20260.35%Jun 20265th
Droll Yankees0.33% → 0.29%0.37%Mar 20260.27%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wild Birds Unlimited’s estimated Share of Search among bird feeder brands worldwide increased from 62.3% to 66.5%.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide decreased from 34.3% to 29.8%.
  • Across the 11 months ending August 2026, Wild Birds Unlimited’s estimated Share of Search among bird feeder brands worldwide peaked at 74.3% in December 2025 and was lowest at 57.6% in January 2026.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide peaked at 38.6% in January 2026 and was lowest at 22.4% in December 2025.
  • Across the 11 months ending August 2026, Squirrel Buster, Perky-Pet, Gardman and Droll Yankees held steady: their estimated Share of Search among bird feeder brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bird feeder brands worldwide in August 2026?

  1. In August 2026, RSPB gained estimated Share of Search among bird feeder brands worldwide, from 25.8% to 29.8%.

  2. In August 2026, Wild Birds Unlimited lost estimated Share of Search among bird feeder brands worldwide, from 70.4% to 66.5%.

  3. Estimated monthly branded searches for Perky-Pet worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Squirrel Buster worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How the Brand Demand Index is measured

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