Squirrel Buster vs Wild Birds Unlimited:Which is more popular by branded search?
In August 2026, Wild Birds Unlimited had more branded searches than Squirrel Buster among bird feeder brands worldwide. Wild Birds Unlimited was estimated to have 135K branded searches compared to Squirrel Buster’s 3.6K, and held a 66.5% Share of Search versus Squirrel Buster’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Squirrel Buster or Wild Birds Unlimited?
Compare the bird feeder brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Birds Unlimited, Squirrel Buster. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Birds Unlimited | RSPB | Squirrel Buster | Perky-Pet | Gardman | Droll Yankees |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 34.3% | 1.6% | 0.91% | 0.57% | 0.33% |
| Nov 2025 | 62.2% | 34.1% | 2% | 0.88% | 0.46% | 0.33% |
| Dec 2025 | 74.3% | 22.4% | 2% | 0.7% | 0.37% | 0.27% |
| Jan 2026 | 57.6% | 38.6% | 2.3% | 0.81% | 0.43% | 0.31% |
| Feb 2026 | 66.7% | 29.9% | 1.8% | 0.79% | 0.49% | 0.29% |
| Mar 2026 | 70.1% | 25.7% | 2.3% | 1% | 0.55% | 0.37% |
| Apr 2026 | 62% | 34% | 2% | 1.1% | 0.6% | 0.33% |
| May 2026 | 70.5% | 25.9% | 1.9% | 1% | 0.37% | 0.29% |
| Jun 2026 | 70.2% | 25.8% | 2.3% | 1% | 0.35% | 0.31% |
| Jul 2026 | 70.4% | 25.8% | 1.9% | 1.2% | 0.38% | 0.31% |
| Aug 2026 | 66.5% | 29.8% | 1.8% | 1.2% | 0.43% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Squirrel Buster and Wild Birds Unlimited comparison changed over the last 12 months?
3 findings
- Wild Birds Unlimited was ahead of Squirrel Buster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Squirrel Buster’s estimated Share of Search among bird feeder brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Wild Birds Unlimited’s estimated Share of Search among bird feeder brands worldwide moved from 62.3% to 66.5%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for bird feeder brands worldwide in August 2026?
2 changes
In August 2026, Wild Birds Unlimited lost estimated Share of Search among bird feeder brands worldwide, from 70.4% to 66.5%.
Estimated monthly branded searches for Squirrel Buster worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Squirrel Buster’s and Wild Birds Unlimited’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Squirrel Buster
1 branded search term
- squirrel buster feeder
Wild Birds Unlimited
1 branded search term
- wild birds unlimited
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