How popular isRSPB in search?
In August 2026, there were an estimated 60.5K branded searches for RSPB worldwide which held steady over the last 11 months. RSPB holds 29.8% estimated Share of Search among bird feeder brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Wild Birds Unlimited66.5%
- RSPB29.8%
- Squirrel Buster1.8%
- Perky-Pet1.2%
- Gardman0.43%
- Droll Yankees0.29%
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Which bird feeder brands compete with RSPB?
Share of Search by month for Wild Birds Unlimited, RSPB. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Birds Unlimited | RSPB | Squirrel Buster | Perky-Pet | Gardman | Droll Yankees |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 34.3% | 1.6% | 0.91% | 0.57% | 0.33% |
| Nov 2025 | 62.2% | 34.1% | 2% | 0.88% | 0.46% | 0.33% |
| Dec 2025 | 74.3% | 22.4% | 2% | 0.7% | 0.37% | 0.27% |
| Jan 2026 | 57.6% | 38.6% | 2.3% | 0.81% | 0.43% | 0.31% |
| Feb 2026 | 66.7% | 29.9% | 1.8% | 0.79% | 0.49% | 0.29% |
| Mar 2026 | 70.1% | 25.7% | 2.3% | 1% | 0.55% | 0.37% |
| Apr 2026 | 62% | 34% | 2% | 1.1% | 0.6% | 0.33% |
| May 2026 | 70.5% | 25.9% | 1.9% | 1% | 0.37% | 0.29% |
| Jun 2026 | 70.2% | 25.8% | 2.3% | 1% | 0.35% | 0.31% |
| Jul 2026 | 70.4% | 25.8% | 1.9% | 1.2% | 0.38% | 0.31% |
| Aug 2026 | 66.5% | 29.8% | 1.8% | 1.2% | 0.43% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 135K | -18.2% | -3.9 points | |
| 2, held 2nd | 29.8% | 60.5K | 0% | +4 points | |
| 3, held 3rd | 1.8% | 3.6K | -18.2% | -0.1 points | |
| 4, held 4th | 1.2% | 2.4K | -17.2% | -0.1 points | |
| 5, held 5th | 0.43% | 880 | 0% | +0.1 points | |
| 6, held 6th | 0.29% | 590 | -18.1% | 0 points |
66.5%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
2.RSPB
29.8%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +4 points.
1.8%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
1.2%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
5.Gardman
0.43%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.29%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between RSPB and its closest rivals
How has branded search demand for RSPB changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for RSPB worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide decreased from 34.3% to 29.8%.
- Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide peaked at 38.6% in January 2026 and was lowest at 22.4% in December 2025.
How did search popularity change for bird feeder brands worldwide in August 2026?
5 changes
In August 2026, RSPB gained estimated Share of Search among bird feeder brands worldwide, from 25.8% to 29.8%.
In August 2026, Wild Birds Unlimited lost estimated Share of Search among bird feeder brands worldwide, from 70.4% to 66.5%.
Estimated monthly branded searches for Perky-Pet worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.
Estimated monthly branded searches for Squirrel Buster worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How is RSPB measured?
Brandwave collects information about searches that people make online using RSPB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rspb
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Is RSPB your brand?
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