RSPB vs Tom Chambers:Which is more popular by branded search?

In August 2026, RSPB had more branded searches than Tom Chambers among bird table brands worldwide. RSPB was estimated to have 60.5K branded searches compared to Tom Chambers’ 20, and held a 48.5% Share of Search versus Tom Chambers’ 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among bird table brands worldwide in August 2026Which is more popular in search, RSPB or Tom Chambers?

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Which is more popular in search, RSPB or Tom Chambers?

Compare the bird table brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RSPB and Tom Chambers among bird table brands worldwide, by month

Month	Peckish	RSPB	Wildlife World	Gardman	Jacobi Jayne	Tom Chambers
Oct 2025	43.4%	53%	2.1%	0.88%	0.63%	0.02%
Nov 2025	38.6%	57.7%	2.3%	0.78%	0.69%	0.02%
Dec 2025	67.4%	30.2%	1.4%	0.5%	0.44%	0.01%
Jan 2026	34%	62.1%	2.5%	0.69%	0.69%	0.03%
Feb 2026	43.1%	52.7%	2.5%	0.87%	0.77%	0.03%
Mar 2026	62.6%	34.5%	1.7%	0.74%	0.5%	0.02%
Apr 2026	43.7%	53.5%	1.4%	0.95%	0.43%	0.02%
May 2026	38.9%	58.2%	1.5%	0.84%	0.57%	0.01%
Jun 2026	43.8%	53.6%	1.4%	0.72%	0.52%	0.01%
Jul 2026	79.3%	19.5%	0.77%	0.28%	0.19%	<0.01%
Aug 2026	48.5%	48.5%	1.9%	0.71%	0.38%	0.02%
Sep 2026	—	—	—	—	—	—

How has the RSPB and Tom Chambers comparison changed over the last 12 months?

3 findings

RSPB was ahead of Tom Chambers in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird table brands worldwide moved from 53% to 48.5%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, Tom Chambers’ estimated Share of Search among bird table brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for bird table brands worldwide in August 2026?

1 change

In August 2026, RSPB gained estimated Share of Search among bird table brands worldwide, from 19.5% to 48.5%.

How each brand is measured

Brandwave collects information about searches that people make online using RSPB’s and Tom Chambers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.