Brandwave

How popular isRSPB in search?

In August 2026, there were an estimated 60.5K branded searches for RSPB worldwide which held steady over the last 11 months. RSPB holds 17.8% estimated Share of Search among bird feeder brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wild Birds Unlimited79.6%
  2. RSPB17.8%
  3. Squirrel Buster1.4%
  4. Perky-Pet0.71%
  5. Gardman0.26%
  6. Droll Yankees0.17%
RSPB website (opens in a new tab)

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Where does RSPB compete?

RSPB is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bird feeder brands2nd of 617.8%Shown below
Insect hotel brands2nd of 632.9%Show ranking
Nesting box brands2nd of 632.9%Show ranking
Bird table brands2nd of 641.6%Show ranking

Which bird feeder brands compete with RSPB?

RSPB against bird feeder brands worldwide, by month

Share of Search by month for Wild Birds Unlimited, RSPB. The figures are in the table below the chart.

View monthly share of search table
MonthWild Birds UnlimitedRSPBSquirrel BusterPerky-PetGardmanDroll Yankees
Oct 202576.4%21%1.5%0.56%0.35%0.2%
Nov 202576.4%20.9%1.7%0.54%0.28%0.2%
Dec 202584.9%12.8%1.5%0.4%0.21%0.15%
Jan 202672.7%24.4%2%0.51%0.27%0.19%
Feb 202679.7%17.9%1.4%0.47%0.3%0.17%
Mar 202682%15%1.8%0.6%0.32%0.22%
Apr 202676.2%20.9%1.7%0.67%0.37%0.2%
May 202682.3%15.1%1.6%0.6%0.22%0.17%
Jun 202682.2%15.1%1.7%0.59%0.2%0.18%
Jul 202682.3%15.1%1.5%0.72%0.22%0.18%
Aug 202679.6%17.8%1.4%0.71%0.26%0.17%
Sep 2026——————

  1. 1.Wild Birds Unlimited

    79.6%

    Held 1st. 270K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.RSPB

    17.8%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. 3.Squirrel Buster

    1.4%

    Held 3rd. 4.9K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  4. 4.Perky-Pet

    0.71%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  5. 5.Gardman

    0.26%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Droll Yankees

    0.17%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between RSPB and its closest rivals

Every comparison with RSPB

How has branded search demand for RSPB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RSPB worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide decreased from 21% to 17.8%.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide peaked at 24.4% in January 2026 and was lowest at 12.8% in December 2025.

How did search popularity change for bird feeder brands worldwide in August 2026?

  1. In August 2026, RSPB gained estimated Share of Search among bird feeder brands worldwide, from 15.1% to 17.8%.

  2. In August 2026, Wild Birds Unlimited lost estimated Share of Search among bird feeder brands worldwide, from 82.3% to 79.6%.

  3. Estimated monthly branded searches for Perky-Pet worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Squirrel Buster worldwide rose 16.7% over 11 measured months, from 4.2K to 4.9K in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How is RSPB measured?

Brandwave collects information about searches that people make online using RSPB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rspb

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How the Brand Demand Index is measured

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