Brandwave

How popular isRSPB in search?

In August 2026, there were an estimated 60.5K branded searches for RSPB worldwide which held steady over the last 11 months. RSPB holds 32.9% estimated Share of Search among insect hotel brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan53.9%
  2. RSPB32.9%
  3. Tom Chambers9.9%
  4. Wildlife World2.6%
  5. Gardman0.48%
  6. Jacobi Jayne0.26%
RSPB website (opens in a new tab)

Follow RSPB and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which insect hotel brands compete with RSPB?

RSPB against insect hotel brands worldwide, by month

Share of Search by month for Thompson & Morgan, RSPB, Tom Chambers, Wildlife World. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganRSPBTom ChambersWildlife WorldGardmanJacobi Jayne
Oct 202546.2%34.5%15.5%2.7%0.57%0.41%
Nov 202536.6%40.9%18.3%3.2%0.55%0.49%
Dec 202541%37.5%16.8%3.6%0.62%0.54%
Jan 202642.7%39%14.3%3.1%0.43%0.43%
Feb 202660.8%24.9%11.2%2.4%0.41%0.36%
Mar 202673.8%16.5%7.4%1.6%0.36%0.24%
Apr 202669.3%23.2%5.7%1.2%0.41%0.18%
May 202665.6%27%5.4%1.4%0.39%0.26%
Jun 202654.3%33.2%10%1.7%0.45%0.32%
Jul 202653.8%32.9%9.9%2.6%0.48%0.32%
Aug 202653.9%32.9%9.9%2.6%0.48%0.26%
Sep 2026——————

  1. 1.Thompson & Morgan

    53.9%

    Held 1st. 99K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.RSPB

    32.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tom Chambers

    9.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Wildlife World

    2.6%

    Held 4th. 4.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gardman

    0.48%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jacobi Jayne

    0.26%

    Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

Compare search popularity between RSPB and its closest rivals

Every comparison with RSPB

How has branded search demand for RSPB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RSPB worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among insect hotel brands worldwide decreased from 34.5% to 32.9%.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among insect hotel brands worldwide peaked at 40.9% in November 2025 and was lowest at 16.5% in March 2026.

How did search popularity change for insect hotel brands worldwide in August 2026?

  1. Wildlife World’s estimated Share of Search among insect hotel brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.6% in August 2026.

  2. Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 81K to 99K in August 2026.

  3. Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Tom Chambers worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does RSPB compete?

RSPB is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bird feeder brands2nd of 617.8%Show ranking
Insect hotel brands2nd of 632.9%Shown above
Nesting box brands2nd of 632.9%Show ranking
Bird table brands2nd of 641.6%Show ranking

How is RSPB measured?

Brandwave collects information about searches that people make online using RSPB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rspb

Do you work for RSPB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is RSPB your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free