RSPB vs Wild Birds Unlimited:Which is more popular by branded search?

Name: RSPB vs Wild Birds Unlimited: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Wild Birds Unlimited had more branded searches than RSPB among bird feeder brands worldwide. Wild Birds Unlimited was estimated to have 135K branded searches compared to RSPB’s 60.5K, and held a 66.5% Share of Search versus RSPB’s 29.8%. These are worldwide searches for English-language branded terms.

Share of Search among bird feeder brands worldwide in August 2026Which is more popular in search, RSPB or Wild Birds Unlimited?

RSPB29.8%60.5K searches

vs

Wild Birds Unlimited66.5%135K searches

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Which is more popular in search, RSPB or Wild Birds Unlimited?

Compare the bird feeder brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Wild Birds Unlimited	RSPB	Squirrel Buster	Perky-Pet	Gardman	Droll Yankees
Oct 2025	62.3%	34.3%	1.6%	0.91%	0.57%	0.33%
Nov 2025	62.2%	34.1%	2%	0.88%	0.46%	0.33%
Dec 2025	74.3%	22.4%	2%	0.7%	0.37%	0.27%
Jan 2026	57.6%	38.6%	2.3%	0.81%	0.43%	0.31%
Feb 2026	66.7%	29.9%	1.8%	0.79%	0.49%	0.29%
Mar 2026	70.1%	25.7%	2.3%	1%	0.55%	0.37%
Apr 2026	62%	34%	2%	1.1%	0.6%	0.33%
May 2026	70.5%	25.9%	1.9%	1%	0.37%	0.29%
Jun 2026	70.2%	25.8%	2.3%	1%	0.35%	0.31%
Jul 2026	70.4%	25.8%	1.9%	1.2%	0.38%	0.31%
Aug 2026	66.5%	29.8%	1.8%	1.2%	0.43%	0.29%
Sep 2026	—	—	—	—	—	—

How has the RSPB and Wild Birds Unlimited comparison changed over the last 12 months?

3 findings

Wild Birds Unlimited was ahead of RSPB in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide moved from 34.3% to 29.8%, and its estimated monthly branded searches held steady at 60.5K.
Across the 11 months ending August 2026, Wild Birds Unlimited’s estimated Share of Search among bird feeder brands worldwide moved from 62.3% to 66.5%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for bird feeder brands worldwide in August 2026?

2 changes

In August 2026, RSPB gained estimated Share of Search among bird feeder brands worldwide, from 25.8% to 29.8%.
In August 2026, Wild Birds Unlimited lost estimated Share of Search among bird feeder brands worldwide, from 70.4% to 66.5%.

How each brand is measured

Brandwave collects information about searches that people make online using RSPB’s and Wild Birds Unlimited’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.