RSPB vs Squirrel Buster:Which is more popular by branded search?
In August 2026, RSPB had more branded searches than Squirrel Buster among bird feeder brands worldwide. RSPB was estimated to have 60.5K branded searches compared to Squirrel Buster’s 3.6K, and held a 29.8% Share of Search versus Squirrel Buster’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, RSPB or Squirrel Buster?
Compare the bird feeder brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RSPB, Squirrel Buster. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Birds Unlimited | RSPB | Squirrel Buster | Perky-Pet | Gardman | Droll Yankees |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 34.3% | 1.6% | 0.91% | 0.57% | 0.33% |
| Nov 2025 | 62.2% | 34.1% | 2% | 0.88% | 0.46% | 0.33% |
| Dec 2025 | 74.3% | 22.4% | 2% | 0.7% | 0.37% | 0.27% |
| Jan 2026 | 57.6% | 38.6% | 2.3% | 0.81% | 0.43% | 0.31% |
| Feb 2026 | 66.7% | 29.9% | 1.8% | 0.79% | 0.49% | 0.29% |
| Mar 2026 | 70.1% | 25.7% | 2.3% | 1% | 0.55% | 0.37% |
| Apr 2026 | 62% | 34% | 2% | 1.1% | 0.6% | 0.33% |
| May 2026 | 70.5% | 25.9% | 1.9% | 1% | 0.37% | 0.29% |
| Jun 2026 | 70.2% | 25.8% | 2.3% | 1% | 0.35% | 0.31% |
| Jul 2026 | 70.4% | 25.8% | 1.9% | 1.2% | 0.38% | 0.31% |
| Aug 2026 | 66.5% | 29.8% | 1.8% | 1.2% | 0.43% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the RSPB and Squirrel Buster comparison changed over the last 12 months?
3 findings
- RSPB was ahead of Squirrel Buster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird feeder brands worldwide moved from 34.3% to 29.8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Squirrel Buster’s estimated Share of Search among bird feeder brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for bird feeder brands worldwide in August 2026?
2 changes
In August 2026, RSPB gained estimated Share of Search among bird feeder brands worldwide, from 25.8% to 29.8%.
Estimated monthly branded searches for Squirrel Buster worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using RSPB’s and Squirrel Buster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RSPB
1 branded search term
- rspb
Squirrel Buster
1 branded search term
- squirrel buster feeder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.