Brandwave

How popular isRSPB in search?

In August 2026, there were an estimated 60.5K branded searches for RSPB worldwide which held steady over the last 11 months. RSPB holds 53.2% estimated Share of Search among nesting box brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. RSPB53.2%
  2. Thompson & Morgan43.5%
  3. Wildlife World2.1%
  4. Gardman0.77%
  5. Jacobi Jayne0.42%
  6. Tom Chambers0.02%
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Which nesting box brands compete with RSPB?

RSPB against nesting box brands worldwide, by month

Share of Search by month for RSPB, Thompson & Morgan, Wildlife World. The figures are in the table below the chart.

View monthly share of search table
MonthRSPBThompson & MorganWildlife WorldGardmanJacobi JayneTom Chambers
Oct 202557.5%38.5%2.3%0.95%0.68%0.02%
Nov 202566.1%29.6%2.6%0.89%0.79%0.02%
Dec 202561.5%33.6%2.9%1%0.89%0.03%
Jan 202662.1%34%2.5%0.69%0.69%0.03%
Feb 202643.4%53.1%2.1%0.72%0.63%0.02%
Mar 202630.2%67.3%1.4%0.65%0.44%0.01%
Apr 202639.3%58.6%1%0.69%0.31%0.01%
May 202644.1%53.6%1.2%0.63%0.43%<0.01%
Jun 202653.6%43.8%1.4%0.72%0.52%0.01%
Jul 202653.1%43.5%2.1%0.77%0.52%0.02%
Aug 202653.2%43.5%2.1%0.77%0.42%0.02%
Sep 2026——————

  1. 1.RSPB

    53.2%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Thompson & Morgan

    43.5%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Wildlife World

    2.1%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gardman

    0.77%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Jacobi Jayne

    0.42%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  6. 6.Tom Chambers

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between RSPB and its closest rivals

How has branded search demand for RSPB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RSPB worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among nesting box brands worldwide decreased from 57.5% to 53.2%.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among nesting box brands worldwide peaked at 66.1% in November 2025 and was lowest at 30.2% in March 2026.

How did search popularity change for nesting box brands worldwide in August 2026?

  1. Wildlife World’s estimated Share of Search among nesting box brands worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.

  2. Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

  3. Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does RSPB compete?

RSPB is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bird feeder brands2nd of 629.8%Show ranking
Bird table brands2nd of 648.5%Show ranking
Insect hotel brands1st of 653.2%Show ranking
Nesting box brands1st of 653.2%Shown above

How is RSPB measured?

Brandwave collects information about searches that people make online using RSPB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rspb

Do you work for RSPB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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