Jacobi Jayne vs RSPB:Which is more popular by branded search?
In August 2026, RSPB had more branded searches than Jacobi Jayne among bird table brands worldwide. RSPB was estimated to have 60.5K branded searches compared to Jacobi Jayne’s 480, and held a 48.5% Share of Search versus Jacobi Jayne’s 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jacobi Jayne or RSPB?
Compare the bird table brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RSPB, Jacobi Jayne. The figures are in the table below the chart.
View monthly share of search table
| Month | Peckish | RSPB | Wildlife World | Gardman | Jacobi Jayne | Tom Chambers |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 53% | 2.1% | 0.88% | 0.63% | 0.02% |
| Nov 2025 | 38.6% | 57.7% | 2.3% | 0.78% | 0.69% | 0.02% |
| Dec 2025 | 67.4% | 30.2% | 1.4% | 0.5% | 0.44% | 0.01% |
| Jan 2026 | 34% | 62.1% | 2.5% | 0.69% | 0.69% | 0.03% |
| Feb 2026 | 43.1% | 52.7% | 2.5% | 0.87% | 0.77% | 0.03% |
| Mar 2026 | 62.6% | 34.5% | 1.7% | 0.74% | 0.5% | 0.02% |
| Apr 2026 | 43.7% | 53.5% | 1.4% | 0.95% | 0.43% | 0.02% |
| May 2026 | 38.9% | 58.2% | 1.5% | 0.84% | 0.57% | 0.01% |
| Jun 2026 | 43.8% | 53.6% | 1.4% | 0.72% | 0.52% | 0.01% |
| Jul 2026 | 79.3% | 19.5% | 0.77% | 0.28% | 0.19% | <0.01% |
| Aug 2026 | 48.5% | 48.5% | 1.9% | 0.71% | 0.38% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jacobi Jayne and RSPB comparison changed over the last 12 months?
3 findings
- RSPB was ahead of Jacobi Jayne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jacobi Jayne’s estimated Share of Search among bird table brands worldwide moved from 0.63% to 0.38%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird table brands worldwide moved from 53% to 48.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for bird table brands worldwide in August 2026?
2 changes
In August 2026, RSPB gained estimated Share of Search among bird table brands worldwide, from 19.5% to 48.5%.
Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jacobi Jayne’s and RSPB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jacobi Jayne
1 branded search term
- jacobi jayne
RSPB
1 branded search term
- rspb
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.