Brandwave

How popular isRSPB in search?

In August 2026, there were an estimated 60.5K branded searches for RSPB worldwide which held steady over the last 11 months. RSPB holds 48.5% estimated Share of Search among bird table brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Peckish48.5%
  2. RSPB48.5%
  3. Wildlife World1.9%
  4. Gardman0.71%
  5. Jacobi Jayne0.38%
  6. Tom Chambers0.02%
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Which bird table brands compete with RSPB?

RSPB against bird table brands worldwide, by month

Share of Search by month for Peckish, RSPB. The figures are in the table below the chart.

View monthly share of search table
MonthPeckishRSPBWildlife WorldGardmanJacobi JayneTom Chambers
Oct 202543.4%53%2.1%0.88%0.63%0.02%
Nov 202538.6%57.7%2.3%0.78%0.69%0.02%
Dec 202567.4%30.2%1.4%0.5%0.44%0.01%
Jan 202634%62.1%2.5%0.69%0.69%0.03%
Feb 202643.1%52.7%2.5%0.87%0.77%0.03%
Mar 202662.6%34.5%1.7%0.74%0.5%0.02%
Apr 202643.7%53.5%1.4%0.95%0.43%0.02%
May 202638.9%58.2%1.5%0.84%0.57%0.01%
Jun 202643.8%53.6%1.4%0.72%0.52%0.01%
Jul 202679.3%19.5%0.77%0.28%0.19%<0.01%
Aug 202648.5%48.5%1.9%0.71%0.38%0.02%
Sep 2026——————

  1. 1.Peckish

    48.5%

    Held 1st. 60.5K estimated branded searches, -75.4% vs prior month. Share -30.8 points.

  2. 2.RSPB

    48.5%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +29 points.

  3. 3.Wildlife World

    1.9%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Gardman

    0.71%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Jacobi Jayne

    0.38%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share +0.2 points.

  6. 6.Tom Chambers

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between RSPB and its closest rivals

How has branded search demand for RSPB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RSPB worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird table brands worldwide decreased from 53% to 48.5%.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among bird table brands worldwide peaked at 62.1% in January 2026 and was lowest at 19.5% in July 2026.
  • Across the 11 months ending August 2026, RSPB fell from 1st to 2nd among bird table brands worldwide.

How did search popularity change for bird table brands worldwide in August 2026?

  1. In August 2026, RSPB gained estimated Share of Search among bird table brands worldwide, from 19.5% to 48.5%.

  2. In August 2026, Wildlife World gained estimated Share of Search among bird table brands worldwide, from 0.77% to 1.9%.

  3. In August 2026, Peckish lost estimated Share of Search among bird table brands worldwide, from 79.3% to 48.5%.

  4. Estimated monthly branded searches for Jacobi Jayne worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does RSPB compete?

RSPB is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bird feeder brands2nd of 629.8%Show ranking
Bird table brands2nd of 648.5%Shown above
Insect hotel brands1st of 653.2%Show ranking
Nesting box brands1st of 653.2%Show ranking

How is RSPB measured?

Brandwave collects information about searches that people make online using RSPB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rspb

Do you work for RSPB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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