Brandwave

How popular isGardman in search?

In August 2026, there were an estimated 880 branded searches for Gardman worldwide which is down 12% over the last 11 months. Gardman holds 0.27% estimated Share of Search among trellis brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena76.5%
  2. Thompson & Morgan15.4%
  3. Forest Garden6.9%
  4. Smart Garden0.9%
  5. Gardman0.27%
  6. Haxnicks0.08%
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Which trellis brands compete with Gardman?

Gardman against trellis brands worldwide, by month

Share of Search by month for Gardena, Thompson & Morgan, Forest Garden, Gardman. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaThompson & MorganForest GardenSmart GardenGardmanHaxnicks
Oct 202572.6%17.8%8%1.1%0.44%0.17%
Nov 202575%15%8.2%1.1%0.45%0.18%
Dec 202572.3%17.7%7.9%1.3%0.54%0.17%
Jan 202665.4%24%8.8%1.2%0.48%0.19%
Feb 202663.2%28.4%6.9%0.92%0.38%0.18%
Mar 202664.9%29.1%4.8%0.78%0.28%0.16%
Apr 202669.3%25.4%4.2%0.68%0.3%0.17%
May 202675.9%18.6%4.6%0.61%0.22%0.15%
Jun 202680%13.2%5.9%0.63%0.22%0.1%
Jul 202679.9%13.1%5.9%0.77%0.23%0.08%
Aug 202676.5%15.4%6.9%0.9%0.27%0.08%
Sep 2026——————

  1. 1.Gardena

    76.5%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  2. 2.Thompson & Morgan

    15.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Forest Garden

    6.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Smart Garden

    0.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Gardman

    0.27%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Haxnicks

    0.08%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Gardman and its closest rivals

How has branded search demand for Gardman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardman worldwide fell from 1K to 880.
  • Across the 11 months ending August 2026, Gardman’s estimated Share of Search among trellis brands worldwide held steady, from 0.44% to 0.27%.

How did search popularity change for trellis brands worldwide in August 2026?

  1. In August 2026, Thompson & Morgan gained estimated Share of Search among trellis brands worldwide, from 13.1% to 15.4%.

  2. In August 2026, Forest Garden gained estimated Share of Search among trellis brands worldwide, from 5.9% to 6.9%.

  3. In August 2026, Gardena lost estimated Share of Search among trellis brands worldwide, from 79.9% to 76.5%.

  4. Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  6. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Gardman compete?

Gardman is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trellis brands5th of 60.27%Shown above
Garden fleece brands4th of 60.29%Show ranking
Garden netting brands4th of 60.29%Show ranking
Plant support brands4th of 60.34%Show ranking
Bird feeder brands5th of 60.43%Show ranking
Bird table brands4th of 60.71%Show ranking
Insect hotel brands4th of 60.77%Show ranking
Nesting box brands4th of 60.77%Show ranking
Plant cane brands4th of 61.4%Show ranking
Weed control fabric brands3rd of 62.3%Show ranking

How is Gardman measured?

Brandwave collects information about searches that people make online using Gardman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardman

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How the Brand Demand Index is measured

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