Brandwave

Plant support brands:Which brands are most popular in search?

In August 2026, Gardena was the most searched among plant support brands worldwide, with an estimated 246K branded searches and 96.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena96.3%
  2. Burgon & Ball2.1%
  3. Smart Garden1.1%
  4. Gardman0.34%
  5. Haxnicks0.1%
  6. Tom Chambers<0.01%

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Share of SearchLeaderboard

Compare the plant support brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among plant support brands worldwide, by month

Share of Search by month for Gardena, Burgon & Ball. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaBurgon & BallSmart GardenGardmanHaxnicksTom Chambers
Oct 202595.3%2.5%1.4%0.58%0.23%0.01%
Nov 202594.1%3.8%1.4%0.57%0.22%0.01%
Dec 202592.9%4.5%1.7%0.69%0.22%0.02%
Jan 202694.3%3.1%1.7%0.7%0.27%0.03%
Feb 202695.2%2.5%1.4%0.58%0.28%0.02%
Mar 202696.1%2.1%1.1%0.42%0.23%<0.01%
Apr 202696.7%1.7%0.95%0.42%0.23%<0.01%
May 202697%1.7%0.78%0.28%0.19%<0.01%
Jun 202697.1%1.7%0.77%0.26%0.13%<0.01%
Jul 202696.9%1.7%0.93%0.28%0.1%<0.01%
Aug 202696.3%2.1%1.1%0.34%0.1%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Gardena

    96.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.Burgon & Ball

    2.1%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Smart Garden

    1.1%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Gardman

    0.34%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Haxnicks

    0.1%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.Tom Chambers

    <0.01%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among plant support brands worldwide?

In August 2026, Gardena was the most searched among plant support brands worldwide, with an estimated 246K branded searches and 96.3% estimated Share of Search within this set. Burgon & Ball is in 2nd place, 94.2 percentage points behind at 2.1% Share of Search.

Global plant support brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gardena95.3% → 96.3%97.1%Jun 202692.9%Dec 20251st
Burgon & Ball2.5% → 2.1%4.5%Dec 20251.7%Apr 20262nd
Smart Garden1.4% → 1.1%1.7%Jan 20260.77%Jun 20263rd
Gardman0.58% → 0.34%0.7%Jan 20260.26%Jun 20264th
Haxnicks0.23% → 0.1%0.28%Feb 20260.1%Aug 20265th
Tom Chambers0.01% → <0.01%0.03%Jan 2026<0.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among plant support brands worldwide increased from 95.3% to 96.3%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among plant support brands worldwide peaked at 97.1% in June 2026 and was lowest at 92.9% in December 2025.
  • Across the 11 months ending August 2026, Burgon & Ball’s estimated Share of Search among plant support brands worldwide peaked at 4.5% in December 2025 and was lowest at 1.7% in April 2026.
  • Across the 11 months ending August 2026, Burgon & Ball, Smart Garden, Gardman, Haxnicks and Tom Chambers held steady: their estimated Share of Search among plant support brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for plant support brands worldwide in August 2026?

  1. In August 2026, Gardena lost estimated Share of Search among plant support brands worldwide, from 96.9% to 96.3%.

  2. Estimated monthly branded searches for Burgon & Ball worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

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