Brandwave

Gardman vs Tom Chambers:Which is searched more?

In August 2026, Tom Chambers had more branded searches than Gardman among insect hotel brands worldwide. Tom Chambers was estimated to have 18.1K branded searches compared to Gardman’s 880, and held a 9.9% Share of Search versus Gardman’s 0.48%. These are worldwide searches for English-language branded terms.

Share of Search among insect hotel brands worldwide in August 2026Which is more popular in search, Gardman or Tom Chambers?
Gardman0.48%880 searches
vs
Tom Chambers9.9%18.1K searches

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Which is more popular in search, Gardman or Tom Chambers?

Compare the insect hotel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gardman and Tom Chambers among insect hotel brands worldwide, by month

Share of Search by month for Tom Chambers, Gardman. The figures are in the table below the chart.

View monthly share of search table
MonthTom ChambersGardman
Oct 202515.5%0.57%
Nov 202518.3%0.55%
Dec 202516.8%0.62%
Jan 202614.3%0.43%
Feb 202611.2%0.41%
Mar 20267.4%0.36%
Apr 20265.7%0.41%
May 20265.4%0.39%
Jun 202610%0.45%
Jul 20269.9%0.48%
Aug 20269.9%0.48%
Sep 2026——

How has the Gardman and Tom Chambers comparison changed over the last 12 months?

  • Tom Chambers was ahead of Gardman in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gardman’s estimated Share of Search among insect hotel brands worldwide moved from 0.57% to 0.48%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 11 months ending August 2026, Tom Chambers’ estimated Share of Search among insect hotel brands worldwide moved from 15.5% to 9.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for insect hotel brands worldwide in August 2026?

  1. Estimated monthly branded searches for Tom Chambers worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gardman’s and Tom Chambers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardman

1 branded search term

  • gardman

Tom Chambers

2 branded search terms

  • tom chambers
  • tom chambers bird

How the Brand Demand Index is measured

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