Gardman vs Thompson & Morgan:Which is more popular by branded search?
In August 2026, Thompson & Morgan had more branded searches than Gardman among insect hotel brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Gardman’s 880, and held a 43.5% Share of Search versus Gardman’s 0.77%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gardman or Thompson & Morgan?
Compare the insect hotel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson & Morgan, Gardman. The figures are in the table below the chart.
View monthly share of search table
| Month | RSPB | Thompson & Morgan | Wildlife World | Gardman | Jacobi Jayne | Tom Chambers |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 38.5% | 2.3% | 0.95% | 0.68% | 0.02% |
| Nov 2025 | 66.1% | 29.6% | 2.6% | 0.89% | 0.79% | 0.02% |
| Dec 2025 | 61.5% | 33.6% | 2.9% | 1% | 0.89% | 0.03% |
| Jan 2026 | 62.1% | 34% | 2.5% | 0.69% | 0.69% | 0.03% |
| Feb 2026 | 43.4% | 53.1% | 2.1% | 0.72% | 0.63% | 0.02% |
| Mar 2026 | 30.2% | 67.3% | 1.4% | 0.65% | 0.44% | 0.01% |
| Apr 2026 | 39.3% | 58.6% | 1% | 0.69% | 0.31% | 0.01% |
| May 2026 | 44.1% | 53.6% | 1.2% | 0.63% | 0.43% | <0.01% |
| Jun 2026 | 53.6% | 43.8% | 1.4% | 0.72% | 0.52% | 0.01% |
| Jul 2026 | 53.1% | 43.5% | 2.1% | 0.77% | 0.52% | 0.02% |
| Aug 2026 | 53.2% | 43.5% | 2.1% | 0.77% | 0.42% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gardman and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Gardman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gardman’s estimated Share of Search among insect hotel brands worldwide moved from 0.95% to 0.77%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among insect hotel brands worldwide moved from 38.5% to 43.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for insect hotel brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Thompson & Morgan worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gardman’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gardman
1 branded search term
- gardman
Thompson & Morgan
1 branded search term
- thompson and morgan
Put your own brand in this comparison
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