Brandwave

How popular isGardman in search?

In August 2026, there were an estimated 880 branded searches for Gardman worldwide which is down 12% over the last 11 months. Gardman holds 1.4% estimated Share of Search among plant cane brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan78%
  2. Suttons15.6%
  3. Smart Garden4.6%
  4. Gardman1.4%
  5. Haxnicks0.41%
  6. Tom Chambers0.03%
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Which plant cane brands compete with Gardman?

Gardman against plant cane brands worldwide, by month

Share of Search by month for Thompson & Morgan, Suttons, Smart Garden, Gardman. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganSuttonsSmart GardenGardmanHaxnicksTom Chambers
Oct 202577.3%15.5%4.6%1.9%0.74%0.04%
Nov 202576.1%15.2%5.5%2.3%0.9%0.05%
Dec 202573.6%18%5.3%2.2%0.71%0.07%
Jan 202661.5%33.7%3%1.2%0.48%0.05%
Feb 202670.5%25.8%2.3%0.95%0.46%0.03%
Mar 202677.7%19.1%2.1%0.75%0.41%0.02%
Apr 202680.3%16.1%2.1%0.95%0.52%0.02%
May 202682.2%13.5%2.7%0.97%0.66%0.01%
Jun 202682.9%11.1%4%1.4%0.66%0.03%
Jul 202682.2%11%4.8%1.5%0.53%0.03%
Aug 202678%15.6%4.6%1.4%0.41%0.03%
Sep 2026——————

  1. 1.Thompson & Morgan

    78%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Suttons

    15.6%

    Held 2nd. 9.9K estimated branded searches, +50% vs prior month. Share +4.6 points.

  3. 3.Smart Garden

    4.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Gardman

    1.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Haxnicks

    0.41%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.Tom Chambers

    0.03%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gardman and its closest rivals

How has branded search demand for Gardman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardman worldwide fell from 1K to 880.
  • Across the 11 months ending August 2026, Gardman’s estimated Share of Search among plant cane brands worldwide decreased from 1.9% to 1.4%.
  • Across the 11 months ending August 2026, Gardman’s estimated Share of Search among plant cane brands worldwide peaked at 2.3% in November 2025 and was lowest at 0.75% in March 2026.

How did search popularity change for plant cane brands worldwide in August 2026?

  1. In August 2026, Suttons gained estimated Share of Search among plant cane brands worldwide, from 11% to 15.6%.

  2. In August 2026, Thompson & Morgan lost estimated Share of Search among plant cane brands worldwide, from 82.2% to 78%.

  3. Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Gardman compete?

Gardman is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trellis brands5th of 60.27%Show ranking
Garden fleece brands4th of 60.29%Show ranking
Garden netting brands4th of 60.29%Show ranking
Plant support brands4th of 60.34%Show ranking
Bird feeder brands5th of 60.43%Show ranking
Bird table brands4th of 60.71%Show ranking
Insect hotel brands4th of 60.77%Show ranking
Nesting box brands4th of 60.77%Show ranking
Plant cane brands4th of 61.4%Shown above
Weed control fabric brands3rd of 62.3%Show ranking

How is Gardman measured?

Brandwave collects information about searches that people make online using Gardman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardman

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How the Brand Demand Index is measured

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