Brandwave

How popular isSuttons in search?

In August 2026, there were an estimated 9.9K branded searches for Suttons worldwide which is up 22.2% over the last 11 months. Suttons holds 7% estimated Share of Search among plant cane brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan70.2%
  2. Tom Chambers12.9%
  3. Smart Garden9.1%
  4. Suttons7%
  5. Gardman0.62%
  6. Haxnicks0.18%
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Which plant cane brands compete with Suttons?

Suttons against plant cane brands worldwide, by month

Share of Search by month for Thompson & Morgan, Tom Chambers, Smart Garden, Suttons. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganTom ChambersSmart GardenSuttonsGardmanHaxnicks
Oct 202560.1%20.1%12.8%6%0.74%0.29%
Nov 202553.2%26.6%13.8%5.3%0.8%0.31%
Dec 202553.7%22%16.6%6.6%0.81%0.26%
Jan 202655.7%18.6%9.7%15.2%0.56%0.22%
Feb 202667.8%12.4%6.6%12.4%0.46%0.22%
Mar 202677%7.7%5.2%9.4%0.37%0.21%
Apr 202680%6.6%4.7%8%0.47%0.26%
May 202679.5%6.5%6.6%6.5%0.47%0.32%
Jun 202673.1%13.4%7.7%4.9%0.6%0.29%
Jul 202671.9%13.2%9.3%4.8%0.64%0.23%
Aug 202670.2%12.9%9.1%7%0.62%0.18%
Sep 2026——————

  1. 1.Thompson & Morgan

    70.2%

    Held 1st. 99K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Tom Chambers

    12.9%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Smart Garden

    9.1%

    Held 3rd. 12.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Suttons

    7%

    Held 4th. 9.9K estimated branded searches, +50% vs prior month. Share +2.2 points.

  5. 5.Gardman

    0.62%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Haxnicks

    0.18%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Suttons and its closest rivals

Every comparison with Suttons

How has branded search demand for Suttons changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Suttons worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among plant cane brands worldwide increased from 6% to 7%.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among plant cane brands worldwide peaked at 15.2% in January 2026 and was lowest at 4.8% in July 2026.

How did search popularity change for plant cane brands worldwide in August 2026?

  1. In August 2026, Suttons gained estimated Share of Search among plant cane brands worldwide, from 4.8% to 7%.

  2. In August 2026, Thompson & Morgan lost estimated Share of Search among plant cane brands worldwide, from 71.9% to 70.2%.

  3. Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  4. Estimated monthly branded searches for Tom Chambers worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Smart Garden worldwide fell 25.6% over 11 measured months, from 17.2K to 12.8K in August 2026.

  6. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Suttons compete?

Suttons is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden fleece brands3rd of 62.8%Show ranking
Garden netting brands3rd of 62.8%Show ranking
Seeds brands4th of 65.7%Show ranking
Plant cane brands4th of 67%Shown above
Weed control fabric brands2nd of 625.8%Show ranking

How is Suttons measured?

Brandwave collects information about searches that people make online using Suttons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • suttons seeds

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How the Brand Demand Index is measured

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