Gardman vs Suttons:Which is more popular by branded search?
In August 2026, Suttons had more branded searches than Gardman among garden fleece brands worldwide. Suttons was estimated to have 9.9K branded searches compared to Gardman’s 880, and held a 3.2% Share of Search versus Gardman’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gardman or Suttons?
Compare the garden fleece brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suttons, Gardman. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Thompson & Morgan | Suttons | Gardman | Agralan | Haxnicks |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 18.8% | 3.8% | 0.46% | 0.12% | 0.18% |
| Nov 2025 | 80% | 16% | 3.2% | 0.48% | 0.1% | 0.19% |
| Dec 2025 | 76% | 18.6% | 4.6% | 0.56% | 0.1% | 0.18% |
| Jan 2026 | 63.3% | 23.2% | 12.7% | 0.47% | 0.1% | 0.18% |
| Feb 2026 | 61.6% | 27.6% | 10.1% | 0.37% | 0.1% | 0.18% |
| Mar 2026 | 63.8% | 28.6% | 7% | 0.28% | 0.07% | 0.15% |
| Apr 2026 | 69.1% | 25.3% | 5.1% | 0.3% | 0.06% | 0.17% |
| May 2026 | 77.5% | 18.9% | 3.1% | 0.22% | 0.07% | 0.15% |
| Jun 2026 | 83.9% | 13.8% | 1.8% | 0.23% | 0.07% | 0.11% |
| Jul 2026 | 84% | 13.8% | 1.8% | 0.25% | 0.06% | 0.09% |
| Aug 2026 | 80.2% | 16.1% | 3.2% | 0.29% | 0.08% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gardman and Suttons comparison changed over the last 12 months?
3 findings
- Suttons was ahead of Gardman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gardman’s estimated Share of Search among garden fleece brands worldwide moved from 0.46% to 0.29%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among garden fleece brands worldwide moved from 3.8% to 3.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for garden fleece brands worldwide in August 2026?
2 changes
In August 2026, Suttons gained estimated Share of Search among garden fleece brands worldwide, from 1.8% to 3.2%.
Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gardman’s and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.