Suttons vs Thompson & Morgan:Which is more popular by branded search?
In August 2026, Thompson & Morgan had more branded searches than Suttons among plant cane brands worldwide. Thompson & Morgan was estimated to have 99K branded searches compared to Suttons’ 9.9K, and held a 70.2% Share of Search versus Suttons’ 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Suttons or Thompson & Morgan?
Compare the plant cane brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thompson & Morgan, Suttons. The figures are in the table below the chart.
View monthly share of search table
| Month | Thompson & Morgan | Tom Chambers | Smart Garden | Suttons | Gardman | Haxnicks |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 20.1% | 12.8% | 6% | 0.74% | 0.29% |
| Nov 2025 | 53.2% | 26.6% | 13.8% | 5.3% | 0.8% | 0.31% |
| Dec 2025 | 53.7% | 22% | 16.6% | 6.6% | 0.81% | 0.26% |
| Jan 2026 | 55.7% | 18.6% | 9.7% | 15.2% | 0.56% | 0.22% |
| Feb 2026 | 67.8% | 12.4% | 6.6% | 12.4% | 0.46% | 0.22% |
| Mar 2026 | 77% | 7.7% | 5.2% | 9.4% | 0.37% | 0.21% |
| Apr 2026 | 80% | 6.6% | 4.7% | 8% | 0.47% | 0.26% |
| May 2026 | 79.5% | 6.5% | 6.6% | 6.5% | 0.47% | 0.32% |
| Jun 2026 | 73.1% | 13.4% | 7.7% | 4.9% | 0.6% | 0.29% |
| Jul 2026 | 71.9% | 13.2% | 9.3% | 4.8% | 0.64% | 0.23% |
| Aug 2026 | 70.2% | 12.9% | 9.1% | 7% | 0.62% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Suttons and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Suttons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among plant cane brands worldwide moved from 6% to 7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among plant cane brands worldwide moved from 60.1% to 70.2%, and its estimated monthly branded searches moved from 81K to 99K.
How did search popularity change for plant cane brands worldwide in August 2026?
2 changes
In August 2026, Suttons gained estimated Share of Search among plant cane brands worldwide, from 4.8% to 7%.
In August 2026, Thompson & Morgan lost estimated Share of Search among plant cane brands worldwide, from 71.9% to 70.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Suttons’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Suttons
1 branded search term
- suttons seeds
Thompson & Morgan
2 branded search terms
- thompson and morgan
- thompson morgan
Put your own brand in this comparison
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