Brandwave

How popular isThompson & Morgan in search?

In August 2026, there were an estimated 49.5K branded searches for Thompson & Morgan worldwide which is up 22.2% over the last 11 months. Thompson & Morgan holds 78% estimated Share of Search among plant cane brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thompson & Morgan78%
  2. Suttons15.6%
  3. Smart Garden4.6%
  4. Gardman1.4%
  5. Haxnicks0.41%
  6. Tom Chambers0.03%
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Which plant cane brands compete with Thompson & Morgan?

Thompson & Morgan against plant cane brands worldwide, by month

Share of Search by month for Thompson & Morgan, Suttons, Smart Garden. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganSuttonsSmart GardenGardmanHaxnicksTom Chambers
Oct 202577.3%15.5%4.6%1.9%0.74%0.04%
Nov 202576.1%15.2%5.5%2.3%0.9%0.05%
Dec 202573.6%18%5.3%2.2%0.71%0.07%
Jan 202661.5%33.7%3%1.2%0.48%0.05%
Feb 202670.5%25.8%2.3%0.95%0.46%0.03%
Mar 202677.7%19.1%2.1%0.75%0.41%0.02%
Apr 202680.3%16.1%2.1%0.95%0.52%0.02%
May 202682.2%13.5%2.7%0.97%0.66%0.01%
Jun 202682.9%11.1%4%1.4%0.66%0.03%
Jul 202682.2%11%4.8%1.5%0.53%0.03%
Aug 202678%15.6%4.6%1.4%0.41%0.03%
Sep 2026——————

  1. 1.Thompson & Morgan

    78%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.Suttons

    15.6%

    Held 2nd. 9.9K estimated branded searches, +50% vs prior month. Share +4.6 points.

  3. 3.Smart Garden

    4.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Gardman

    1.4%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Haxnicks

    0.41%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.Tom Chambers

    0.03%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Thompson & Morgan and its closest rivals

How has branded search demand for Thompson & Morgan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thompson & Morgan worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among plant cane brands worldwide increased from 77.3% to 78%.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among plant cane brands worldwide peaked at 82.9% in June 2026 and was lowest at 61.5% in January 2026.

How did search popularity change for plant cane brands worldwide in August 2026?

  1. In August 2026, Suttons gained estimated Share of Search among plant cane brands worldwide, from 11% to 15.6%.

  2. In August 2026, Thompson & Morgan lost estimated Share of Search among plant cane brands worldwide, from 82.2% to 78%.

  3. Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

  5. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Thompson & Morgan compete?

Thompson & Morgan is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trellis brands2nd of 615.4%Show ranking
Garden fleece brands2nd of 616.1%Show ranking
Garden netting brands2nd of 616.1%Show ranking
Seeds brands1st of 639.8%Show ranking
Insect hotel brands2nd of 643.5%Show ranking
Nesting box brands2nd of 643.5%Show ranking
Plant cane brands1st of 678%Shown above

How is Thompson & Morgan measured?

Brandwave collects information about searches that people make online using Thompson & Morgan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thompson and morgan

Do you work for Thompson & Morgan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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