Brandwave

How popular isThompson & Morgan in search?

In August 2026, there were an estimated 49.5K branded searches for Thompson & Morgan worldwide which is up 22.2% over the last 11 months. Thompson & Morgan holds 16.1% estimated Share of Search among garden fleece brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena80.2%
  2. Thompson & Morgan16.1%
  3. Suttons3.2%
  4. Gardman0.29%
  5. Agralan0.08%
  6. Haxnicks0.08%
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Which garden fleece brands compete with Thompson & Morgan?

Thompson & Morgan against garden fleece brands worldwide, by month

Share of Search by month for Gardena, Thompson & Morgan, Suttons. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaThompson & MorganSuttonsGardmanAgralanHaxnicks
Oct 202576.7%18.8%3.8%0.46%0.12%0.18%
Nov 202580%16%3.2%0.48%0.1%0.19%
Dec 202576%18.6%4.6%0.56%0.1%0.18%
Jan 202663.3%23.2%12.7%0.47%0.1%0.18%
Feb 202661.6%27.6%10.1%0.37%0.1%0.18%
Mar 202663.8%28.6%7%0.28%0.07%0.15%
Apr 202669.1%25.3%5.1%0.3%0.06%0.17%
May 202677.5%18.9%3.1%0.22%0.07%0.15%
Jun 202683.9%13.8%1.8%0.23%0.07%0.11%
Jul 202684%13.8%1.8%0.25%0.06%0.09%
Aug 202680.2%16.1%3.2%0.29%0.08%0.08%
Sep 2026——————

  1. 1.Gardena

    80.2%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  2. 2.Thompson & Morgan

    16.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Suttons

    3.2%

    Held 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +1.4 points.

  4. 4.Gardman

    0.29%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Agralan

    0.08%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Haxnicks

    0.08%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Thompson & Morgan and its closest rivals

How has branded search demand for Thompson & Morgan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thompson & Morgan worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among garden fleece brands worldwide decreased from 18.8% to 16.1%.
  • Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among garden fleece brands worldwide peaked at 28.6% in March 2026 and was lowest at 13.8% in June 2026.

How did search popularity change for garden fleece brands worldwide in August 2026?

  1. In August 2026, Thompson & Morgan gained estimated Share of Search among garden fleece brands worldwide, from 13.8% to 16.1%.

  2. In August 2026, Suttons gained estimated Share of Search among garden fleece brands worldwide, from 1.8% to 3.2%.

  3. In August 2026, Gardena lost estimated Share of Search among garden fleece brands worldwide, from 84% to 80.2%.

  4. In August 2026, Agralan rose from 6th to 5th among garden fleece brands worldwide.

  5. In August 2026, Haxnicks fell from 5th to 6th among garden fleece brands worldwide.

  6. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Thompson & Morgan compete?

Thompson & Morgan is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trellis brands2nd of 615.4%Show ranking
Garden fleece brands2nd of 616.1%Shown above
Garden netting brands2nd of 616.1%Show ranking
Seeds brands1st of 639.8%Show ranking
Insect hotel brands2nd of 643.5%Show ranking
Nesting box brands2nd of 643.5%Show ranking
Plant cane brands1st of 678%Show ranking

How is Thompson & Morgan measured?

Brandwave collects information about searches that people make online using Thompson & Morgan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thompson and morgan

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How the Brand Demand Index is measured

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