Smart Garden vs Suttons:Which is more popular by branded search?
In August 2026, Suttons had more branded searches than Smart Garden among plant cane brands worldwide. Suttons was estimated to have 9.9K branded searches compared to Smart Garden’s 2.9K, and held a 15.6% Share of Search versus Smart Garden’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smart Garden or Suttons?
Compare the plant cane brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suttons, Smart Garden. The figures are in the table below the chart.
View monthly share of search table
| Month | Thompson & Morgan | Suttons | Smart Garden | Gardman | Haxnicks | Tom Chambers |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 15.5% | 4.6% | 1.9% | 0.74% | 0.04% |
| Nov 2025 | 76.1% | 15.2% | 5.5% | 2.3% | 0.9% | 0.05% |
| Dec 2025 | 73.6% | 18% | 5.3% | 2.2% | 0.71% | 0.07% |
| Jan 2026 | 61.5% | 33.7% | 3% | 1.2% | 0.48% | 0.05% |
| Feb 2026 | 70.5% | 25.8% | 2.3% | 0.95% | 0.46% | 0.03% |
| Mar 2026 | 77.7% | 19.1% | 2.1% | 0.75% | 0.41% | 0.02% |
| Apr 2026 | 80.3% | 16.1% | 2.1% | 0.95% | 0.52% | 0.02% |
| May 2026 | 82.2% | 13.5% | 2.7% | 0.97% | 0.66% | 0.01% |
| Jun 2026 | 82.9% | 11.1% | 4% | 1.4% | 0.66% | 0.03% |
| Jul 2026 | 82.2% | 11% | 4.8% | 1.5% | 0.53% | 0.03% |
| Aug 2026 | 78% | 15.6% | 4.6% | 1.4% | 0.41% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Smart Garden and Suttons comparison changed over the last 12 months?
3 findings
- Suttons was ahead of Smart Garden in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smart Garden’s estimated Share of Search among plant cane brands worldwide held steady at 4.6%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among plant cane brands worldwide moved from 15.5% to 15.6%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for plant cane brands worldwide in August 2026?
2 changes
In August 2026, Suttons gained estimated Share of Search among plant cane brands worldwide, from 11% to 15.6%.
Estimated monthly branded searches for Smart Garden worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smart Garden’s and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smart Garden
1 branded search term
- smart garden products
Suttons
1 branded search term
- suttons seeds
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.