Brandwave

How popular isSuttons in search?

In August 2026, there were an estimated 9.9K branded searches for Suttons worldwide which is up 22.2% over the last 11 months. Suttons holds 3.2% estimated Share of Search among garden netting brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena80.2%
  2. Thompson & Morgan16.1%
  3. Suttons3.2%
  4. Gardman0.29%
  5. Agralan0.08%
  6. Haxnicks0.08%
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Which garden netting brands compete with Suttons?

Suttons against garden netting brands worldwide, by month

Share of Search by month for Gardena, Thompson & Morgan, Suttons. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaThompson & MorganSuttonsGardmanAgralanHaxnicks
Oct 202576.7%18.8%3.8%0.46%0.12%0.18%
Nov 202580%16%3.2%0.48%0.1%0.19%
Dec 202576%18.6%4.6%0.56%0.1%0.18%
Jan 202663.3%23.2%12.7%0.47%0.1%0.18%
Feb 202661.6%27.6%10.1%0.37%0.1%0.18%
Mar 202663.8%28.6%7%0.28%0.07%0.15%
Apr 202669.1%25.3%5.1%0.3%0.06%0.17%
May 202677.5%18.9%3.1%0.22%0.07%0.15%
Jun 202683.9%13.8%1.8%0.23%0.07%0.11%
Jul 202684%13.8%1.8%0.25%0.06%0.09%
Aug 202680.2%16.1%3.2%0.29%0.08%0.08%
Sep 2026——————

  1. 1.Gardena

    80.2%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  2. 2.Thompson & Morgan

    16.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Suttons

    3.2%

    Held 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +1.4 points.

  4. 4.Gardman

    0.29%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Agralan

    0.08%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Haxnicks

    0.08%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Suttons and its closest rivals

How has branded search demand for Suttons changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Suttons worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among garden netting brands worldwide decreased from 3.8% to 3.2%.
  • Across the 11 months ending August 2026, Suttons’ estimated Share of Search among garden netting brands worldwide peaked at 12.7% in January 2026 and was lowest at 1.8% in July 2026.

How did search popularity change for garden netting brands worldwide in August 2026?

  1. In August 2026, Thompson & Morgan gained estimated Share of Search among garden netting brands worldwide, from 13.8% to 16.1%.

  2. In August 2026, Suttons gained estimated Share of Search among garden netting brands worldwide, from 1.8% to 3.2%.

  3. In August 2026, Gardena lost estimated Share of Search among garden netting brands worldwide, from 84% to 80.2%.

  4. In August 2026, Agralan rose from 6th to 5th among garden netting brands worldwide.

  5. In August 2026, Haxnicks fell from 5th to 6th among garden netting brands worldwide.

  6. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Suttons compete?

Suttons is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden fleece brands3rd of 63.2%Show ranking
Garden netting brands3rd of 63.2%Shown above
Seeds brands4th of 68%Show ranking
Plant cane brands2nd of 615.6%Show ranking
Weed control fabric brands2nd of 625.8%Show ranking

How is Suttons measured?

Brandwave collects information about searches that people make online using Suttons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • suttons seeds

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How the Brand Demand Index is measured

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