Brandwave

How popular isGardena in search?

In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 80.2% estimated Share of Search among garden netting brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena80.2%
  2. Thompson & Morgan16.1%
  3. Suttons3.2%
  4. Gardman0.29%
  5. Agralan0.08%
  6. Haxnicks0.08%
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Which garden netting brands compete with Gardena?

Gardena against garden netting brands worldwide, by month

Share of Search by month for Gardena, Thompson & Morgan, Suttons. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaThompson & MorganSuttonsGardmanAgralanHaxnicks
Oct 202576.7%18.8%3.8%0.46%0.12%0.18%
Nov 202580%16%3.2%0.48%0.1%0.19%
Dec 202576%18.6%4.6%0.56%0.1%0.18%
Jan 202663.3%23.2%12.7%0.47%0.1%0.18%
Feb 202661.6%27.6%10.1%0.37%0.1%0.18%
Mar 202663.8%28.6%7%0.28%0.07%0.15%
Apr 202669.1%25.3%5.1%0.3%0.06%0.17%
May 202677.5%18.9%3.1%0.22%0.07%0.15%
Jun 202683.9%13.8%1.8%0.23%0.07%0.11%
Jul 202684%13.8%1.8%0.25%0.06%0.09%
Aug 202680.2%16.1%3.2%0.29%0.08%0.08%
Sep 2026——————

  1. 1.Gardena

    80.2%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  2. 2.Thompson & Morgan

    16.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Suttons

    3.2%

    Held 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +1.4 points.

  4. 4.Gardman

    0.29%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Agralan

    0.08%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

  6. 6.Haxnicks

    0.08%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Gardena and its closest rivals

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden netting brands worldwide increased from 76.7% to 80.2%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden netting brands worldwide peaked at 84% in July 2026 and was lowest at 61.6% in February 2026.

How did search popularity change for garden netting brands worldwide in August 2026?

  1. In August 2026, Thompson & Morgan gained estimated Share of Search among garden netting brands worldwide, from 13.8% to 16.1%.

  2. In August 2026, Suttons gained estimated Share of Search among garden netting brands worldwide, from 1.8% to 3.2%.

  3. In August 2026, Gardena lost estimated Share of Search among garden netting brands worldwide, from 84% to 80.2%.

  4. In August 2026, Agralan rose from 6th to 5th among garden netting brands worldwide.

  5. In August 2026, Haxnicks fell from 5th to 6th among garden netting brands worldwide.

  6. Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Gardena compete?

Gardena is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 58.5%Show ranking
Robot mowers3rd of 610.4%Show ranking
Hose connector brands2nd of 617.8%Show ranking
Hose reels2nd of 621.2%Show ranking
Watering can brands1st of 642.3%Show ranking
Sprinkler timer brands1st of 666.9%Show ranking
Sprinklers1st of 667.9%Show ranking
Trellis brands1st of 676.5%Show ranking
Garden fleece brands1st of 680.2%Show ranking
Garden netting brands1st of 680.2%Shown above
Watering system brands1st of 584.6%Show ranking
Garden hose brands1st of 587.9%Show ranking
Plant support brands1st of 696.3%Show ranking

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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