Watering system brands:Which brands are most popular in search?
In August 2026, Gardena was the most searched among watering system brands worldwide, with an estimated 246K branded searches and 84.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Gardena84.6%
Netafim9.3%- Rachio5.1%
Orbit World Travel0.83%
Holman0.11%
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Share of SearchLeaderboard
Compare the garden watering system brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gardena, Netafim, Rachio. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Netafim | Rachio | Orbit World Travel | Holman |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.9% | 7% | 1.4% | 0.28% |
| Nov 2025 | 80.5% | 13.2% | 4.8% | 1.2% | 0.29% |
| Dec 2025 | 80.2% | 13.2% | 4.8% | 1.4% | 0.43% |
| Jan 2026 | 77.9% | 15.6% | 4.7% | 1.4% | 0.42% |
| Feb 2026 | 81.2% | 13.3% | 4% | 1.2% | 0.24% |
| Mar 2026 | 85.6% | 9.4% | 4.2% | 0.68% | 0.09% |
| Apr 2026 | 88.5% | 6.5% | 4.4% | 0.58% | 0.08% |
| May 2026 | 89.6% | 5.4% | 4.4% | 0.48% | 0.05% |
| Jun 2026 | 86.4% | 7.8% | 5.2% | 0.56% | 0.06% |
| Jul 2026 | 86.3% | 7.8% | 5.2% | 0.69% | 0.07% |
| Aug 2026 | 84.6% | 9.3% | 5.1% | 0.83% | 0.11% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.6% | 246K | -18.3% | -1.6 points | |
| 2, held 2nd | 9.3% | 27.1K | 0% | +1.6 points | |
| 3, held 3rd | 5.1% | 14.8K | -18.2% | -0.1 points | |
| 4, held 4th | 0.83% | 2.4K | 0% | +0.1 points | |
| 5, held 5th | 0.11% | 320 | +23.1% | 0 points |
1.
Gardena84.6%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -1.6 points.
2.
Netafim9.3%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.Rachio
5.1%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.83%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Holman0.11%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among watering system brands worldwide?
5 brands
In August 2026, Gardena was the most searched among watering system brands worldwide, with an estimated 246K branded searches and 84.6% estimated Share of Search within this set. Netafim is in 2nd place, 75.3 percentage points behind at 9.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gardena | 78.4% → 84.6% | 89.6%May 2026 | 77.9%Jan 2026 | 1st |
| Netafim | 12.9% → 9.3% | 15.6%Jan 2026 | 5.4%May 2026 | 2nd |
| Rachio | 7% → 5.1% | 7%Oct 2025 | 4%Feb 2026 | 3rd |
| Orbit World Travel | 1.4% → 0.83% | 1.4%Dec 2025 | 0.48%May 2026 | 4th |
| Holman | 0.28% → 0.11% | 0.43%Dec 2025 | 0.05%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering system brands worldwide increased from 78.4% to 84.6%.
- Across the 11 months ending August 2026, Netafim’s estimated Share of Search among watering system brands worldwide decreased from 12.9% to 9.3%.
- Across the 11 months ending August 2026, Rachio’s estimated Share of Search among watering system brands worldwide decreased from 7% to 5.1%.
- Across the 11 months ending August 2026, Orbit World Travel’s estimated Share of Search among watering system brands worldwide decreased from 1.4% to 0.83%.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering system brands worldwide peaked at 89.6% in May 2026 and was lowest at 77.9% in January 2026.
- Across the 11 months ending August 2026, Netafim’s estimated Share of Search among watering system brands worldwide peaked at 15.6% in January 2026 and was lowest at 5.4% in May 2026.
- Across the 11 months ending August 2026, Rachio’s estimated Share of Search among watering system brands worldwide peaked at 7% in October 2025 and was lowest at 4% in February 2026.
- Across the 11 months ending August 2026, Holman held steady: its estimated Share of Search among watering system brands worldwide moved less than 0.5 percentage points.
How did search popularity change for watering system brands worldwide in August 2026?
4 changes
In August 2026, Netafim gained estimated Share of Search among watering system brands worldwide, from 7.8% to 9.3%.
In August 2026, Gardena lost estimated Share of Search among watering system brands worldwide, from 86.3% to 84.6%.
Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.
Estimated monthly branded searches for Orbit World Travel worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
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