Brandwave

How popular isHolman in search?

In August 2026, there were an estimated 320 branded searches for Holman worldwide which is down 45.8% over the last 11 months. Holman holds 0.11% estimated Share of Search among watering system brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena84.6%
  2. Netafim9.3%
  3. Rachio5.1%
  4. Orbit World Travel0.83%
  5. Holman0.11%
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Which watering system brands compete with Holman?

Holman against watering system brands worldwide, by month

Share of Search by month for Gardena, Netafim, Rachio, Holman. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaNetafimRachioOrbit World TravelHolman
Oct 202578.4%12.9%7%1.4%0.28%
Nov 202580.5%13.2%4.8%1.2%0.29%
Dec 202580.2%13.2%4.8%1.4%0.43%
Jan 202677.9%15.6%4.7%1.4%0.42%
Feb 202681.2%13.3%4%1.2%0.24%
Mar 202685.6%9.4%4.2%0.68%0.09%
Apr 202688.5%6.5%4.4%0.58%0.08%
May 202689.6%5.4%4.4%0.48%0.05%
Jun 202686.4%7.8%5.2%0.56%0.06%
Jul 202686.3%7.8%5.2%0.69%0.07%
Aug 202684.6%9.3%5.1%0.83%0.11%
Sep 2026—————

  1. 1.Gardena

    84.6%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  2. 2.Netafim

    9.3%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Rachio

    5.1%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Orbit World Travel

    0.83%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Holman

    0.11%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Holman and its closest rivals

How has branded search demand for Holman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Holman worldwide fell from 590 to 320.
  • Across the 11 months ending August 2026, Holman’s estimated Share of Search among watering system brands worldwide held steady, from 0.28% to 0.11%.

How did search popularity change for watering system brands worldwide in August 2026?

  1. In August 2026, Netafim gained estimated Share of Search among watering system brands worldwide, from 7.8% to 9.3%.

  2. In August 2026, Gardena lost estimated Share of Search among watering system brands worldwide, from 86.3% to 84.6%.

  3. Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

  4. Estimated monthly branded searches for Orbit World Travel worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Holman compete?

Holman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Watering system brands5th of 50.11%Shown above
Garden hose brands3rd of 50.11%Show ranking

How is Holman measured?

Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • holman hose

Do you work for Holman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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