Brandwave

How popular isHolman in search?

In August 2026, there were an estimated 320 branded searches for Holman worldwide which is down 45.8% over the last 11 months. Holman holds 0.11% estimated Share of Search among garden hose brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena87.9%
  2. Hoselink11.8%
  3. Holman0.11%
  4. Pope0.11%
  5. Nylex<0.01%
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Which garden hose brands compete with Holman?

Holman against garden hose brands worldwide, by month

Share of Search by month for Gardena, Hoselink, Holman. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHoselinkHolmanPopeNylex
Oct 202576.5%22.9%0.27%0.27%0.01%
Nov 202572.8%26.7%0.26%0.21%0.01%
Dec 202572.6%26.6%0.39%0.32%0.02%
Jan 202672.6%26.6%0.39%0.32%0.01%
Feb 202685.5%14%0.25%0.17%0.01%
Mar 202689.9%9.9%0.1%0.1%<0.01%
Apr 202690%9.9%0.08%0.06%<0.01%
May 202691.7%8.2%0.05%0.04%<0.01%
Jun 202691.6%8.2%0.06%0.04%<0.01%
Jul 202691.6%8.2%0.08%0.06%<0.01%
Aug 202687.9%11.8%0.11%0.11%<0.01%
Sep 2026—————

  1. 1.Gardena

    87.9%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

  2. 2.Hoselink

    11.8%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.6 points.

  3. 3.Holman

    0.11%

    Held 3rd. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  4. 4.Pope

    0.11%

    Held 4th. 320 estimated branded searches, +52.4% vs prior month. Share +0.1 points.

  5. 5.Nylex

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Holman and its closest rivals

How has branded search demand for Holman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Holman worldwide fell from 590 to 320.
  • Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden hose brands worldwide held steady, from 0.27% to 0.11%.

How did search popularity change for garden hose brands worldwide in August 2026?

  1. In August 2026, Hoselink gained estimated Share of Search among garden hose brands worldwide, from 8.2% to 11.8%.

  2. In August 2026, Gardena lost estimated Share of Search among garden hose brands worldwide, from 91.6% to 87.9%.

  3. Estimated monthly branded searches for Nylex worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

  4. Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

  5. Estimated monthly branded searches for Pope worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

Where does Holman compete?

Holman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Watering system brands5th of 50.11%Show ranking
Garden hose brands3rd of 50.11%Shown above

How is Holman measured?

Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • holman hose

Do you work for Holman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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