Brandwave

Gilmour vs Holman:Which is more popular?

In September 2026, Gilmour had more branded searches than Holman among garden hose brands worldwide. Gilmour had about 720 branded searches, while Holman had 590. Gilmour made up 0.27% of all garden hose brand searches we track, and Holman accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about garden hose brands, Gilmour appeared in two of the four answers and Holman in none.

Among garden hose brands worldwide in September 2026

Who do people search for more?

Gilmour, about 22% more searches than Holman

Gilmour 720 searchesHolman 590 searches

Who does AI mention more?

Gilmour, mentioned in 2 of 4 answers, Holman in 0

Gilmour in 2 of 4Holman in 0 of 4

Who does AI recommend more?

Gilmour, the only one of the two named

Gilmour first in 2Holman never named

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Top garden hose brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gilmour was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Holman did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flexzilla1st
  2. Dramm2nd
  3. Eley3rd
  4. Gilmour4th
  5. Gardena–
  6. Hoselink–
  7. Nylex–
  8. Holman–
  9. Pope–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flexzilla4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dramm3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilmour2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gardena0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hoselink0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nylex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pope0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden hose brands

4 answers

  • Asked ChatGPT

    “Which garden hose brand should I buy?”

    1. 1Flexzilla
    2. 2Eley
    3. 3Dramm

  • Asked ChatGPT

    “What are the best garden hose brands?”

    1. 1Flexzilla
    2. 2Dramm
    3. 3Eley
    4. 4Gilmour

  • Asked ChatGPT

    “What's the best garden hose brand for watering the garden?”

    1. 1Flexzilla
    2. 2Gilmour
    3. 3Dramm

  • Searched Google, AI Overview

    “best garden hose”

    1. 1Flexzilla

  • Searched Google, AI Overview

    “expanding garden hose”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gilmour or Holman more popular in search?

This chart shows how often people search Google for Gilmour and Holman by name. Each line represents a brand's share of searches for all nine garden hose brands we track, month by month, from English-language searches worldwide.

Gilmour and Holman among garden hose brands worldwide, by month

Share of searches by month for Gilmour, Holman. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaHoselinkEleyFlexzillaNylexDrammGilmourHolmanPope
Oct 202568.9%20.7%4.9%2.3%1.5%1%0.3%0.25%0.25%
Nov 202565.9%24.2%5%2.2%1.2%0.96%0.19%0.24%0.19%
Dec 202565.4%24%4.6%2.6%1.4%1.2%0.16%0.35%0.29%
Jan 202664.9%23.8%5%2.6%1.7%1.2%0.15%0.35%0.28%
Feb 202677.6%12.7%4.5%2.1%1.4%1.1%0.23%0.23%0.15%
Mar 202677.8%8.6%4.7%2.1%0.75%5.7%0.26%0.08%0.08%
Apr 202681.5%9%5.5%2.2%0.64%0.8%0.29%0.07%0.06%
May 202684.2%7.6%4.6%1.9%0.54%0.82%0.3%0.05%0.04%
Jun 202683.6%7.5%4.6%2.2%0.66%1%0.3%0.06%0.04%
Jul 202683.4%7.5%4.5%2.2%0.8%1%0.44%0.07%0.06%
Aug 202680%10.8%4.8%2.1%0.78%0.94%0.33%0.1%0.1%
Sep 202675.5%15.2%4.7%2%1.1%0.9%0.27%0.22%0.15%

How has the Gilmour and Holman comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Holman took it in November 2025, Gilmour took it in March 2026.
  • Across the 12 months ending September 2026, Gilmour’s share of searches among garden hose brands worldwide moved from 0.3% to 0.27%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Holman’s share of searches among garden hose brands worldwide moved from 0.25% to 0.22%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for garden hose brands worldwide in September 2026?

0 changes

Neither Gilmour nor Holman moved beyond provider rounding among garden hose brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gilmour’s and Holman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gilmour

1 branded search term

  • gilmour hose

Holman

1 branded search term

  • holman hose

How the Brand Demand Index is measured

Other head-to-heads among garden hose brands

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