Brandwave

Holman vs Hoselink:Which is more popular by branded search?

In August 2026, Hoselink had more branded searches than Holman among garden hose brands worldwide. Hoselink was estimated to have 33.1K branded searches compared to Holman’s 320, and held an 11.8% Share of Search versus Holman’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among garden hose brands worldwide in August 2026Which is more popular in search, Holman or Hoselink?
Holman0.11%320 searches
vs
Hoselink11.8%33.1K searches

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Which is more popular in search, Holman or Hoselink?

Compare the garden hose brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Holman and Hoselink among garden hose brands worldwide, by month

Share of Search by month for Hoselink, Holman. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHoselinkHolmanPopeNylex
Oct 202576.5%22.9%0.27%0.27%0.01%
Nov 202572.8%26.7%0.26%0.21%0.01%
Dec 202572.6%26.6%0.39%0.32%0.02%
Jan 202672.6%26.6%0.39%0.32%0.01%
Feb 202685.5%14%0.25%0.17%0.01%
Mar 202689.9%9.9%0.1%0.1%<0.01%
Apr 202690%9.9%0.08%0.06%<0.01%
May 202691.7%8.2%0.05%0.04%<0.01%
Jun 202691.6%8.2%0.06%0.04%<0.01%
Jul 202691.6%8.2%0.08%0.06%<0.01%
Aug 202687.9%11.8%0.11%0.11%<0.01%
Sep 2026—————

How has the Holman and Hoselink comparison changed over the last 12 months?

  • Hoselink was ahead of Holman in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden hose brands worldwide moved from 0.27% to 0.11%, and its estimated monthly branded searches moved from 590 to 320.
  • Across the 11 months ending August 2026, Hoselink’s estimated Share of Search among garden hose brands worldwide moved from 22.9% to 11.8%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for garden hose brands worldwide in August 2026?

  1. In August 2026, Hoselink gained estimated Share of Search among garden hose brands worldwide, from 8.2% to 11.8%.

  2. Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Holman’s and Hoselink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holman

1 branded search term

  • holman hose

1 branded search term

  • hoselink

How the Brand Demand Index is measured

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